Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Philosophical musings about all things training, racing, life...

Nutrition just might be the 4th discipline.
Scientific articles to maximizing your endurance.
Specific workouts to enhance your performance.


  • ECo business strategy session #2 this week. Working out some training plan details to set… 23 hours 17 min ago
  • One of the fun things about analyzing data is getting to present the data! I’m waiting outside… 2 days 36 min ago
  • Hope we aren’t watching the Cubs last game of 2017... Go #cubs 2 days 17 hours ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.




 Online Training Log  






Best of the US Race Report

Here is a little summary of the Best of the US triathlon.

The Best of the US triathlon consists of 50 men and 50 women, one representative from each state, racing for one of the most challenging age-group titles in the nation. The distance was: an 800m swim, 32 mile bike, 6.55 mile run.  This event took place as part of the SOMA triathlon in Tempe, Arizona. 

Phases of Motivation (part 2)

Note:  This was written during the winter of 2008, my first year after 'retiring' from professional triathlon racing.

This is a continuation from “Phases of Motivation (part 1).  I continue to reflect on my continuing journey as an athlete.  The photo to the left is a picture of me getting my transition area ready next to Luke Bell at the Spirit of Racine half-Ironman.  I was definitely lining up against some of the best in the world.

Phases of Motivation (part 1)

Note:  This was written during the winter of 2008, my first year after 'retiring' from professional triathlon racing. This was written as I contemplated the questions brought up HERE.   

I bring this up because recently I have been thinking about motivation. What motivates us to do athletics?  

YTP (Yearly Training Plan)

Time efficiency is a major concern for the working athlete.  You don’t want to waste time doing workouts that are not going to pay off when it comes time for your big race.  You also don’t want to go through the season doing random workouts that never lead you to peak form. One of the most effective tools in avoiding time-wasting workouts is developing an outline for your season.This enables you to establish phases for your training (periodization) and structure workouts specific to your goals. Once you have the phases established, you can develop workouts to suit the phase.  The outline also helps maintain focus and not waste time doing workouts that may not be in your best interest. 

HUFF 50k Race Report

    So I did another ultra-marathon last weekend.  If you have been following my previous blog entries, you may be a bit perplexed as to why I did a ultra-marathon when I so clearly stated that I’m retiring from long stuff and focusing on getting fast.  Well, the Huff is fun and we were in Indiana already and, ultimately, I can; so I did.


Endurance Company LLC
Joe Company
(573) 326-9618



© 2002-2016 Endurance Company, LLC - Joe Company -