Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Philosophical musings about all things training, racing, life...

Nutrition just might be the 4th discipline.
Scientific articles to maximizing your endurance.
Specific workouts to enhance your performance.


  • ECo business strategy session #2 this week. Working out some training plan details to set… 23 hours 16 min ago
  • One of the fun things about analyzing data is getting to present the data! I’m waiting outside… 2 days 35 min ago
  • Hope we aren’t watching the Cubs last game of 2017... Go #cubs 2 days 17 hours ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.




 Online Training Log  






Tweaking My Position

Note:  This post was written in 2007, my last season racing as a professional.

Well, the picture to the left represents the only outside riding I have done since early January (except for the daily commutes to campus).  I really don’t mind riding on the trainer during the early season.  I don’t have to deal with cars, cold, snow, or bonking, but I do have to deal with a sore butt. 

2006 Ironman Florida Race Report


I felt like I had done about 90% of the training I needed to be fully prepared for the race.  I could have used about 2 more weeks of swim training.  I only did 2 swims over 4k and was just beginning to feel comfortable at 1:20/100y pace (on some days). 

2005 Silverman Race Report


I  flew to Las Vegas on Wednesday, November 9th and stayed with James Deany.  James and I have known each other for 5 years.  He used to live in Elkhart, but moved to Las Vegas 4 years ago to teach.  I had been to Las Vegas in March with James for a couple of weeks, so I didn’t need to adjust to a new environment and felt relaxed on the days leading up to the race. I had done a few things differently leading up to this race than I had done on any other iron-distance race. 


Endurance Company LLC
Joe Company
(573) 326-9618



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