Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 3 weeks 6 days ago
  • RT @TStellingwerff: Great read for all of us regarding protein intake and maximizing muscle via @sweatscience on Luc van loons work! https… 1 month 2 days ago
  • Endurance Company is on the eve of announcing its 2018 programming. Details will begin to appear… 1 month 1 week ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






Team ECo

Here is an opportunity to take advantage of many of the benefits that coached Endurance Company athletes have!  You don't have to quit your current club or team to join TEAM ECo!  TEAM ECo is designed to complement your training, friends, clubs, teams, and multisport lifestyle!

TEAM ECo gives you the opportunity to form close relationships with other like-minded athletes even though you may only see each other couple of times a year.  Training, interacting, racing together forms a strong bond that lasts well beyond the racing season.


We have two options for TEAM ECo Membership: VIRTUAL and LOCAL



Technology is wonderful and allows us to connect even when we aren't in the same physical location.  VIRTUAL TEAM ECo gives you the opportunity to connect, learn, participate, and challenge yourself with other TEAM ECo athletes. 

Here's what's included:

  • professional coaching and training advice
  • access to health and wellness experts
  • continuing education on all things related to performance and health
  • discounts on personal training sessions and one-time consultations
  • access to THE ECo SYSTEM
  • invitations to all team meetings and training opportunities
  • connection to the Endurance Company community through the exclusive online forum
  • the chance to give and receive guidance with fellow teammates
  • access to exclusive Team ECo workouts
    • these special workouts are tested and proven by athletes training under Endurance Company programs!
  • Training Peaks account to log workouts
  • travel to races, share expenses, and race with Team ECo members
  • access to the custom Endurance Company uniforms
  • discount on Endurance Company sponsor equipment
    • Valdora bicycles
    • Aquaman wetsuits
    • eGels
    • Ultramax stores
    • anything else that we have access to!!
  • discounts on Endurance Company group training
  • discount on most races that are designated "Team ECo events"
    • 2017 Race events include all of the TriHarder Promotions events and a couple of others!:
      • April 22: Abe's Mini/Pioneer Sprint Triathlon (Petersburg, IL)
      • May 7: TriZoo (Columbia, MO)
      • June 3: TriShark (Bloomington, IL)
      • June 11: Wisconsin Milkman Tri (1/2 IM) (Madison, WI)
      • June 17: Stovepipe Sprint/Railsplitter Oly/1/2 IM distance (Springfield, IL)
      • July 29: Route 66 Half Iron/Stoneman sprint/Iron Abe Oly (Springfield, IL)
      • August 12-13: USAT Age Group Nationals Olympic and Sprint (Omaha, NE)
      • September 10: Ironman Wisconsin (Madison, WI)
      • September 23-24:  Boarder Wars 1/2 IM (Alton, IL)
  • discounts and/or free entry into Endurance Company training camps
  • discounts and/or free entry into Endurance Company educational opportunities
  • access to a Endurance Company's network of professionals, including:
    • coaches
    • exercise physiologists
    • sports nutritionists
    • sports psychologists
    • personal trainers
    • physical therapists
    • kinesiologists
    • professional athletes
    • sports medicine doctors
    • orthopedic surgeons
    • industry experts


2017 Team ECo Membership




This includes EVERYTHING above with the addition of group workouts in the Bloomington-Normal, IL, Columbia, MO, and Phoenix, AZ area.  Our winter schedule is:

Bloomington-Normal, IL - area athletes:

  • Tuesday:  5:30 a.m. group track/sprint workout
  • Wednesday: 5:30 a.m. tri-masters swim at Normal West High School
  • Wednesday: 6:00 p.m. HIT indoor bike at Bloomington Cycle and Fitness
  • Friday: 5:30 a.m. tri-masters swim at Normal West High School
  • Saturday: 7:00 a.m. group run
  • Sunday: indoor HIT bike at Be Strong
  • STRENGTH - options all week at Be Strong*​

* Free for first 2 months, then additional fee thereafter if you choose to continue with the strength portion of the program.

​Columbia, MO - area athletes:

  • Tuesday:  Track workout
  • Wednesday: Bike workout: outside group ride or indoor spin session
  • Wednesday:  Swim TBD*
  • Friday: Swim TBD*
  • Saturday: group run from Ultramax
  • Sunday: Bike workout: outside group ride or indoor spin session
  • STRENGTH - TWO times per week at TBD location

* NOTE: swims will be offered if we have enough folks sign up for TEAM ECo and/or the group training options.

Phoenix, AZ - area athletes:
details coming soon!

We have two options for joining LOCAL TEAM ECo: LOCAL and VIRTUAL  Either way, you will be connected to the BEST multisport training in the area!

2017 Team ECo Membership


Impromptu educational session on climbing hills during a training session at our Branson camp from Scott Moninger!


Friendships that last a lifetime!


Organized group learning/education sessions from experts in the field. In the picture above, ECo athletes had unlimited access to Scott Moninger, retired professional bike racer and professional coach.


TEAM ECo gets a arsenal of race wheels to choose from!!


Biometric analysis, advice on sports nutrition, and more!


Of course, lots of social time with old and new friends!


Questions: contact JOE at




Endurance Company LLC
Joe Company
(573) 326-9618



© 2002-2016 Endurance Company, LLC - Joe Company -