Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 3 weeks 6 days ago
  • RT @TStellingwerff: Great read for all of us regarding protein intake and maximizing muscle via @sweatscience on Luc van loons work! https… 1 month 2 days ago
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Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






Ryan Lundin: 3rd overall at Elkhorn 50k

Ryan set a 59-minute P.R. to placed 3rd overall at the hilly Elkhorn 50k in Montana.



Rachel at YSAT Youth National Championships

Rachel had a great time competing this weekend at the USAT Youth and Junior National Championships.

She didn't do as well as she wanted - crashed on the bike, dropped her chain (that took some time for her to figure out) but she persevered and crossed the finish line . She's fine (as is her bike). It a great learning experience!!

ECo at Route 66 Tri

Four ECo athletes competed at the Route 66 Triathlon weekend.

1/2 Ironman:

Mike Spann placed 2nd in the 50-54 age group in 5:31:03

Roger Endicott placed 3rd in the 60-64 age group in 5:41:27

Casey Schnack placed 3rd in the 30-34 age group in 5:49:51.


Stoneman Sprint Tri:

Raylyn Nuss placed 3rd overall female and 8th overall in 1:01:54 (less than 40 seconds from the winner!)

Heidi Parkhurst at BIX 7

Heidi rocked the Bix 7-miler in 1:14:04.  Nice job considering this was part of a long run in her Ironman training!

Ben Stringer - Masters Champ!

Nice job Ben Stringer! Masters champion and Fourth place overall at the Summer Roundup Olympic tri.

Ken podiums at the Summer Roundup Tri!

Ken Welty is back! 2nd place in the 60-65 age group at the Summer Roundup Olympic tri!

Becky Franks 3rd at Rodney Miller Tri

Congrats to Becky Franks. 3rd in the 45-49 AG at the Rodney Miller Olympic try in Decatur, IL

Gregory Schrick at New Town

Gregory placed 11th in the competitive 40-44 age group at the New Town Traithlon.

Rachel wins kids tri!

Rachel to 1st overall female today at the Rodney T Miller kids triathlon in Decatur this morning. Congratulations Rachel!!

Becky Franks at Milkman 1/2 Ironman

Congrats to Becky as she endured the heat at the inaugural Milkman 1/2 IM in Madison.


Endurance Company LLC
Joe Company
(573) 326-9618



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