Brendan completed his debut Marathon in 2:15 and...

10.17.16

Congrats Rob! Second overall at the U.S. Open...

10.17.16

Congratulations Lucus Kesterson for completing you...

10.17.16

Three ECo athletes nailed their races at Ironman...

10.10.16

If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!

 

Philosophy
Philosophical musings about all things training, racing, life...

Nutrition
Nutrition just might be the 4th discipline.
Science
Scientific articles to maximizing your endurance.
Training
Specific workouts to enhance your performance.

 

  • ECo business strategy session #2 this week. Working out some training plan details to set… https://t.co/AYtOtSlQe9 16 hours 29 min ago
  • One of the fun things about analyzing data is getting to present the data! I’m waiting outside… https://t.co/28KNkRZ6XM 1 day 17 hours ago
  • Hope we aren’t watching the Cubs last game of 2017... Go #cubs https://t.co/Rz1W4GWF2e 2 days 10 hours ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.

 

 

 

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Beetroot Juice and Betaine - worth a try?

Beet juice improves endurance performance?  Perhaps you have heard murmurings of this in the press recently.  But is there any merit to the claims that beets actually help us perform better?  

 

Got enough Iron, man?

Endurance athletes are always looking for a competitive edge; that is why we put so much time and energy in to proper training and state-of-the-art equipment. For those who are serious about their performance (or, more importantly, are serious about their health), you may want to look beyond heart rate data, swim splits, and power numbers.  Specifically, you may want to have your iron levels tested.

Massage Therapy Attenuates Inflammatory Signalling

Massage therapy and molecular biology are not often used in the same story.  Until now.  Early February, researcher Justin Crane, PhD et al. published a paper that showed that 10 minutes of massage therapy had numerous positive molecular effects.  I summarize the paper and their findings below.  

Sub 2-hour marathon? Here's what scientists think.

In August 2010, researcher Michael Joyner, MD and colleagues published a viewpoint in the Journal of Applied Physiology that asked “Who and When” will the 2-hour marathon barrier be broken?  This viewpoint was quickly followed by 45 responses from scientists around the world. 

There is more to VO2 max than performance

VO2max is a popular topic among exercise physiologists and endurance athletes. Exercise physiologists use VO2max to measure the effectiveness of a training protocol; if VO2max increases, the training protocol is effective. Endurance athletes use VO2max as a marker of fitness and compare values at various times of the season. 

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Endurance Company LLC
Joe Company
(573) 326-9618
joe@endurancecompany.com


 

 

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