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If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.
Joe Company, PhD is an experienced coach and experienced athlete. He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes. Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.
In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.
It is time to take the guesswork out of your training!
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 NutritionNutrition just might be the 4th discipline. |
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Science Scientific articles to maximizing your endurance. |
 TrainingSpecific workouts to enhance your performance. |
Endurance Company LLC
Joe Company
(573) 326-9618
joe@endurancecompany.com
© 2012 Endurance Company, LLC - Joe Company - joe@endurancecompany.com
As we wrap up the 2012 season, I wanted to say THANK YOU to everyone who is part of the ECo family. I was very impressed with how hard the athletes worked this year, how open the athletes were to adapting to new training, and how well the athletes performed. ECo athletes are part of a group of incredible athletes who have chosen to train wisely, work hard, and redefine their limits. The results speak for themselves. 
Beet juice improves endurance performance? Perhaps you have heard murmurings of this in the press recently. But is there any merit to the claims that beets actually help us perform better? 
Endurance athletes are always looking for a competitive edge; that is why we put so much time and energy in to proper training and state-of-the-art equipment. For those who are serious about their performance (or, more importantly, are serious about their health), you may want to look beyond heart rate data, swim splits, and power numbers. Specifically, you may want to have your iron levels tested.
Massage therapy and molecular biology are not often used in the same story. Until now. Early February, researcher Justin Crane, PhD et al. published a paper that showed that 10 minutes of massage therapy had numerous positive molecular effects. I summarize the paper and their findings below. 
In August 2010, researcher Michael Joyner, MD and colleagues published a viewpoint in the Journal of Applied Physiology that asked “Who and When” will the 2-hour marathon barrier be broken? This viewpoint was quickly followed by 45 responses from scientists around the world.