Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Philosophical musings about all things training, racing, life...

Nutrition just might be the 4th discipline.
Scientific articles to maximizing your endurance.
Specific workouts to enhance your performance.


  • ECo business strategy session #2 this week. Working out some training plan details to set… 16 hours 35 min ago
  • One of the fun things about analyzing data is getting to present the data! I’m waiting outside… 1 day 17 hours ago
  • Hope we aren’t watching the Cubs last game of 2017... Go #cubs 2 days 10 hours ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.




 Online Training Log  






On The Edge

Note:  This post was written in 2007, my last season racing as a professional.

Well, I have to apologize to those of you who check my blog somewhat regularly.  This is my first entry in a month!  I don’t really have a spectacular reason for why I didn’t update, but I do have some OK reasons:  

End of Iron Lent

Note:  This post was written in 2007, my last season racing as a professional.

Now that IronLent is over, I can look back and observe (even judge!) the process.  It was a success.  It was a success because I worked to define, commit to, and execute the little things that can give me my best chance at happiness/fulfillment/satisfaction over the coming months/years.  

Stuff, What I learned from the MEGA Training Week, and Where I Am Now

Note:  This post was written in 2007, my last season racing as a professional.

Three things this time. 

First thing:  STUFF!!!

    I like to think that I am not motivated by material things; I like to live life simply and not accumulate “things.”  BUT, when a big box of product from my running sponsor, Brooks, arrived this week, I was pretty excited. 

MEGA TRAINING WEEK 3/23/07-4/1/07

Note:  This post was written in 2007, my last season racing as a professional.

Sunday, April 1 - DAY NINE: 2x Century and summary

    Nate and Andy joined me for the final day.  Our plan was to ride from sun-up to sun-down.  We wanted to get in as many miles as we could, with the goal of trying to get over 200.  We started and ended the ride with our blinky-lights on.

MEGA TRAINING WEEK 3/23/07-4/1/07

Note:  This post was written in 2007, my last season racing as a professional.

Saturday, March 31 - DAY EIGHT

    Solo day today.  I got out early to miss the storms.  I headed south to Ashland via Chapel Hill, Gillespie Bridge, UU, O, K, High Point, N A Sapp, MM, M. 


Endurance Company LLC
Joe Company
(573) 326-9618



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