Great job to three ECo athletes at IM Chattanooga...


Congrats to the ECo athletes who represented at the...


Congratulations to Joe Piper, David Quinn, Celeste...


Aleta ran 17:409 for 5k and 18:45 for 3.3 miles (...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Philosophical musings about all things training, racing, life...

Nutrition just might be the 4th discipline.
Scientific articles to maximizing your endurance.
Specific workouts to enhance your performance.


  • RT @jon_wertheim: Here's @DavidEpstein on the Republic of Doping. Really good point re: weekend warriors. 1 week 1 day ago
  • Interesting how many iterations of life are performed on the same stage. Surroundings stay relatively constant; the person is ever-changing 3 weeks 7 hours ago
  • Train with Endurance Company for 2016 Beach 2 Battleship half or full Ironman - 3 weeks 3 days ago

Subscribe to the ECo mailing list


 Online Training Log  






From Pencil to Pen

Note:  This post was written in 2007, my last season racing as a professional.

    I have spent quite a bit of time since I competed in Triple T a couple of months ago trying to solidify my Canada build schedule, because it is coming up quickly.  (BUILD = phase of training to specifically prepare the body/mind for the upcoming Ironman race)  I have a pretty good idea of what I want to do and the key workouts I want to incorporate, but getting the details ironed out has been tough. 

Working Out or Training?

Note:  This post was written in 2007, my last season racing as a professional.

The picture to the left is of the Atlanta Olympic Stadium.  I was fortunate enough to be able to spend some time on the track in May of 1996.  I returned to this track in August to watch some amazing track and field performances including Michael Johnson run a then-world record of 19.32 and Dan O'Brien win the gold medal in the decathlon.  

On The Edge

Note:  This post was written in 2007, my last season racing as a professional.

Well, I have to apologize to those of you who check my blog somewhat regularly.  This is my first entry in a month!  I don’t really have a spectacular reason for why I didn’t update, but I do have some OK reasons:  

End of Iron Lent

Note:  This post was written in 2007, my last season racing as a professional.

Now that IronLent is over, I can look back and observe (even judge!) the process.  It was a success.  It was a success because I worked to define, commit to, and execute the little things that can give me my best chance at happiness/fulfillment/satisfaction over the coming months/years.  

Stuff, What I learned from the MEGA Training Week, and Where I Am Now

Note:  This post was written in 2007, my last season racing as a professional.

Three things this time. 

First thing:  STUFF!!!

    I like to think that I am not motivated by material things; I like to live life simply and not accumulate “things.”  BUT, when a big box of product from my running sponsor, Brooks, arrived this week, I was pretty excited. 


Endurance Company LLC
Joe Company
(573) 326-9618



© 2012 Endurance Company, LLC - Joe Company -