Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Philosophical musings about all things training, racing, life...

Nutrition just might be the 4th discipline.
Scientific articles to maximizing your endurance.
Specific workouts to enhance your performance.


  • ECo business strategy session #2 this week. Working out some training plan details to set… 16 hours 35 min ago
  • One of the fun things about analyzing data is getting to present the data! I’m waiting outside… 1 day 17 hours ago
  • Hope we aren’t watching the Cubs last game of 2017... Go #cubs 2 days 10 hours ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.




 Online Training Log  






Ironman Canada Race Report

Note:  This post was written in 2007, my last season racing as a professional.

OK, I have had over 1 week to process the IM Canada experience and, I guess, with time, comes clarity.  My emotions about he race have touched on happiness, frustration, anger, questioning, gratefulness, uncaring, and all-consuming thought.  

Working Out or Training?

Note:  This post was written in 2007, my last season racing as a professional.

The picture to the left is of the Atlanta Olympic Stadium.  I was fortunate enough to be able to spend some time on the track in May of 1996.  I returned to this track in August to watch some amazing track and field performances including Michael Johnson run a then-world record of 19.32 and Dan O'Brien win the gold medal in the decathlon.  

Steelhead Race Report

Note:  This post was written in 2007, my last season racing as a professional.

Some background on events leading up to the race:

I choose to do this race because it would serve as a “dry-run” for Ironman Canada in 3 weeks.  I was going to practice pre-race nutrition, race-nutrition, pacing, and placement of items on the bike.  I didn’t have any time goals for this race, but the plan was to swim and bike like I was would for Ironman and then run “by feel.” 

Build Report

Note:  This post was written in 2007, my last season racing as a professional.

OH MY!!!  It has been a long time since I have entered anything into my blog.  Sorry if you are a dedicated reader.  I have been really busy with my build training and with my class (Statistics).  Sometimes when I train hard, I think of all kinds of things to write about or philosophize about, but that was not the case this time. 

From Pencil to Pen

Note:  This post was written in 2007, my last season racing as a professional.

    I have spent quite a bit of time since I competed in Triple T a couple of months ago trying to solidify my Canada build schedule, because it is coming up quickly.  (BUILD = phase of training to specifically prepare the body/mind for the upcoming Ironman race)  I have a pretty good idea of what I want to do and the key workouts I want to incorporate, but getting the details ironed out has been tough. 


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