Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Philosophical musings about all things training, racing, life...

Nutrition just might be the 4th discipline.
Scientific articles to maximizing your endurance.
Specific workouts to enhance your performance.


  • ECo business strategy session #2 this week. Working out some training plan details to set… 16 hours 34 min ago
  • One of the fun things about analyzing data is getting to present the data! I’m waiting outside… 1 day 17 hours ago
  • Hope we aren’t watching the Cubs last game of 2017... Go #cubs 2 days 10 hours ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.




 Online Training Log  






Ironman Tips

Note:  This post was written in 2007, my last season racing as a professional.

There are a lot of folks planning on doing an IM this season.  I came up with a list of tips that some of you may find helpful.  I was surprised that I only came up with 6, but, at least from my experience, I cannot think of any more.    So here are my 6 tips for a successful IM experience (by the way, the race is only a small part of the experience). 

Ironman Journey

Note:  This post was written in 2007, my last season racing as a professional.

I got hooked on Ironman shortly after I became hooked on triathlon.  I viewed Ironman as the pinnacle of triathlon, the ultimate test of endurance.  I was intrigued by the complexity of the event and the amount of training involved.  Ironman athletes were in control of their bodies, physically able to go the distance and mentally able to stay strong. 

Ironman Florida Race Report

Note:  This post was written in 2007, my last season racing as a professional.

For the past 6 years, I have trained with the hopes of going 1/5/3.  Be on the bike in one hour, less than five hours on the bike and sub-three hours for the run.  And for the past 6 years, I truly believed (and still do) that I am capable of going well under 9 hours. The thing is, with Ironman… you never know.  So there you have it – my goal and idea of what I thought I could do at Ironman. 

Ironman Florida Pre-Race

Note:  This post was written in 2007, my last season racing as a professional.

After Canada, I took some time to recover and recharge my mental batteries.  The time and effort I put in to preparing for IM Canada totally drained me – especially when I didn’t perform as well as I was capable of on race day.  I was fortunate enough to be able to enter IM Florida and have one more chance at IM this season. 

Half-Marathon Victory!

Note:  This post was written in 2007, my last season racing as a professional.

I finally won a race!  It has been over 10 years since my last overall win in any type of race!  I think the last time I won was in the spring of 1997 when I was competing in the 400m as an unattached runner. 


Endurance Company LLC
Joe Company
(573) 326-9618



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