Congratulations Aleta on your 2:45:46 marathon at...


Drink a beer. Run a quarter.  Repeat 4 times. ...


Todd completed his first Ironman in Tempe, Arizona...


What an EPIC DAY!!!  Arrick hammered out the entire...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Philosophical musings about all things training, racing, life...

Nutrition just might be the 4th discipline.
Scientific articles to maximizing your endurance.
Specific workouts to enhance your performance.


  • Embrace impermanence. This too shall pass. NOOO! I don't want it to end. This too shall pass. THANK GOD! That was horrible 23 hours 55 min ago
  • "Whew! It's a tendon injury, not a fracture." But treating a fracture might be easier! My experience would say so. 1 day 8 hours ago
  • RT @YLMSportScience: More exercise is needed to↗️ VO2max, than that required to maintain it at the trained level ht… 3 days 5 hours ago

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Best of the US Race Report

Here is a little summary of the Best of the US triathlon.

The Best of the US triathlon consists of 50 men and 50 women, one representative from each state, racing for one of the most challenging age-group titles in the nation. The distance was: an 800m swim, 32 mile bike, 6.55 mile run.  This event took place as part of the SOMA triathlon in Tempe, Arizona. 

Phases of Motivation (part 2)

Note:  This was written during the winter of 2008, my first year after 'retiring' from professional triathlon racing.

This is a continuation from “Phases of Motivation (part 1).  I continue to reflect on my continuing journey as an athlete.  The photo to the left is a picture of me getting my transition area ready next to Luke Bell at the Spirit of Racine half-Ironman.  I was definitely lining up against some of the best in the world.

Phases of Motivation (part 1)

Note:  This was written during the winter of 2008, my first year after 'retiring' from professional triathlon racing. This was written as I contemplated the questions brought up HERE.   

I bring this up because recently I have been thinking about motivation. What motivates us to do athletics?  

Return to Innocence?

Note:  This was written during the winter of the first season I 'retired' from professional racing.  It was definitely a time of reflection and questioning...

I was reading U2byU2, and Bono was talking about looking at a picture of himself 20 years ago.  Somebody asked him what the Bono of today would ask the Bono of 20 years ago?  His response inspired my thoughts.

HUFF 50k Race Report

    So I did another ultra-marathon last weekend.  If you have been following my previous blog entries, you may be a bit perplexed as to why I did a ultra-marathon when I so clearly stated that I’m retiring from long stuff and focusing on getting fast.  Well, the Huff is fun and we were in Indiana already and, ultimately, I can; so I did.


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