Congratulations to Michele, who set out this season...


Great job to three ECo athletes at IM Chattanooga...


Congrats to the ECo athletes who represented at the...


Congratulations to Joe Piper, David Quinn, Celeste...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Philosophical musings about all things training, racing, life...

Nutrition just might be the 4th discipline.
Scientific articles to maximizing your endurance.
Specific workouts to enhance your performance.


  • RT @jon_wertheim: Here's @DavidEpstein on the Republic of Doping. Really good point re: weekend warriors. 1 week 5 days ago
  • Interesting how many iterations of life are performed on the same stage. Surroundings stay relatively constant; the person is ever-changing 3 weeks 4 days ago
  • Train with Endurance Company for 2016 Beach 2 Battleship half or full Ironman - 4 weeks 11 hours ago

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Fearsome of Fearless?

A little history...
A few weeks ago, I went to the track for a workout. It was not just a simple workout, but the feared and hated ladder workout. I dreaded it the moment I read it.

Massage - an athlete's perspective

I used to think that getting a massage was a luxury I couldn’t afford. I saw no value in lying on a table having someone “rub me down.” My resistant attitude towards massage faded as I aged beyond my twenties and continued to get injured from the miles upon miles I was logging. I decided to give it a try.

Austin - A Race on the Brink

Austin Half-Marathon Race Report

by Keith Fernandez

ALONE: It’s the 2012 Austin ½ Marathon and I’m doing it on my own. Well, just me and AC/DC. This was my 1st race in which I had no one there as support. No family, no friends, no club support.  No one to help with packets, driving, or keeping track of gear.

Don't Be Soft!

I saw a tweet earlier this week from a pro triathlete doing some training at Playitas in the Canary Islands. I've heard this is one of the winter hot spots that triathletes, cyclists, and other athletes like to frequent when it is bitter cold in the Northern Hemisphere. A closer look at their website lists amenities like a 50m outdoor pool, running trails, and well paved roads across the island.

Angie Turner On Trial.

Angie Turner tells ECo about her experience at the U.S. Olympic Marathon Trials.

ECo: Qualifying to run at the Olympic Trials is an accomplishment beyond what many athletes can even dream to achieve, so first, congrats! How did you prepare yourself for such an elite race?

Angie: A lot of hard work, dedication, and sacrifice.  It's like having a part time job.  I was fortunate because the job I had while training for the trials was flexible with regards to hours and allowed me to find time in which to get my workouts completed. 


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Joe Company
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