Congrats to Becky as she endured the heat at the...

6.19.16

Casey won her division at the U.S. Open Water 2-...

6.19.16

Excellent job Ryan! a 1 hour, 35 minute PR on the...

6.18.16

Roger placed 3rd in the competitive 60-64 age group...

6.18.16

If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!

 

Philosophy
Philosophical musings about all things training, racing, life...

Nutrition
Nutrition just might be the 4th discipline.
Science
Scientific articles to maximizing your endurance.
Training
Specific workouts to enhance your performance.

 

  • RT @LewisPugh: "The only way to get ahead is to find errors in conventional wisdom." - Larry Ellison 1 hour 12 min ago
  • RT @TRS_tri: "I could win my age group, but so what? [...] I don't have a competitive bone in my body." KOM talks to Tinley. https://t.co 1 hour 16 min ago
  • Super excited! Ground breaking ceremony for the new grocery co-op #greentopgrocery.… https://t.co/bK2gK3boYx 1 day 15 hours ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.

 

 Online Training Log  
Username
Password
 

 

 

 

 

 

Iron Lent

Now is the time of year that most northern hemisphere athletes begin to ramp up their training in preparation for their first big race.  In previous years I tended to come out of hibernation in late-February - early-March and begin serious preparation for my upcoming season.  It is a really fun time of year to begin this type of training with the temperatures beginning to rise, the sun shining longer, and the first race of the year quickly approaching.

Working Out or Training?

The picture to the left is of the Atlanta Olympic Stadium.  I was fortunate enough to be able to spend some time on the track in May of 1996.  I returned to this track in August to watch some amazing track and field performances including Michael Johnson run a then-world record of 19.32 and Dan O'Brien win the gold medal in the decathlon.  

Count Your Steps

So my focus this week was stride frequency.  Stride frequency is just one factor in the speed equation (speed = stride length x stride frequency).  When I began distance running, I read that the elite distance runners had a cadence of 90-95 footstrikes/minute.  As I started doing longer runs, I worked to maintain a 90 cadence, so now a 90 cadence is pretty much a given.  Now, 90 isn't the "right" cadence, but it is a decent target cadence for most runners. I’m trying to bump that number up a little bit (explanation below), so this week I worked on quick turnover.

 

Ironman Tips

Note:  This post was written in 2007, my last season racing as a professional.

There are a lot of folks planning on doing an IM this season.  I came up with a list of tips that some of you may find helpful.  I was surprised that I only came up with 6, but, at least from my experience, I cannot think of any more.    So here are my 6 tips for a successful IM experience (by the way, the race is only a small part of the experience). 

Age Group Perspective on 70.3 - by Robin Trotman

All of us race, participate, or train for different reasons.  After several years of racing, my wife Jill as a spectator/supporter and me as a delusional age grouper, we have made some interesting observations.  We thought that it might just be helpful to share these, in the context of our recent experience in my first half ironman.  Just to give folks something to chew on and maybe even remember at their next race.

Pages


Endurance Company LLC
Joe Company
(573) 326-9618
joe@endurancecompany.com


 

 

© 2002-2016 Endurance Company, LLC - Joe Company - joe@endurancecompany.com