Great job to three ECo athletes at IM Chattanooga...


Congrats to the ECo athletes who represented at the...


Congratulations to Joe Piper, David Quinn, Celeste...


Aleta ran 17:409 for 5k and 18:45 for 3.3 miles (...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Philosophical musings about all things training, racing, life...

Nutrition just might be the 4th discipline.
Scientific articles to maximizing your endurance.
Specific workouts to enhance your performance.


  • RT @jon_wertheim: Here's @DavidEpstein on the Republic of Doping. Really good point re: weekend warriors. 1 week 3 days ago
  • Interesting how many iterations of life are performed on the same stage. Surroundings stay relatively constant; the person is ever-changing 3 weeks 2 days ago
  • Train with Endurance Company for 2016 Beach 2 Battleship half or full Ironman - 3 weeks 5 days ago

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Ironman Tips

Note:  This post was written in 2007, my last season racing as a professional.

There are a lot of folks planning on doing an IM this season.  I came up with a list of tips that some of you may find helpful.  I was surprised that I only came up with 6, but, at least from my experience, I cannot think of any more.    So here are my 6 tips for a successful IM experience (by the way, the race is only a small part of the experience). 

Age Group Perspective on 70.3 - by Robin Trotman

All of us race, participate, or train for different reasons.  After several years of racing, my wife Jill as a spectator/supporter and me as a delusional age grouper, we have made some interesting observations.  We thought that it might just be helpful to share these, in the context of our recent experience in my first half ironman.  Just to give folks something to chew on and maybe even remember at their next race.

2012 ECo Wrap-Up

As we wrap up the 2012 season, I wanted to say THANK YOU to everyone who is part of the ECo family.  I was very impressed with how hard the athletes worked this year,  how open the athletes were to adapting to new training, and how well the athletes performed.  ECo athletes are part of a group of incredible athletes who have chosen to train wisely, work hard, and redefine their limits.  The results speak for themselves. 

Athlete Spotlight: Jenny Clark

by Kelly Simon
For a woman with every reason to quit, Jenny Clark teaches us what it means to have courage in the face of fear, to pursue life with an enduring yes, and to never give up. It is this spirit and tenacity that have allowed Jenny to become a premier athlete. Jenny, a physical/rehabilitation medicine doctor in Columbia, has experienced what it means to heal, endure and live in the face of adversity. A true Iron Woman, she is  forging an incredible journey.

Q & A with Jackie Pearce


Jackie Pearce is an assistant teaching professor of comparative ophthalmology at the University of Missouri College of Veterinary Medicine and local Columbia triathlete. With three advanced degrees and years of competitive athletics, she is no stranger to achievement.  After becoming a respected professional in the science and veterinary community, she now seeks to earn that same respect in the world of professional triathletes.


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