14th in the tough 35-39 AG, Brad Phillips finished...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place. READ MORE© 2012 Endurance Company, LLC - Joe Company - joe@endurancecompany.comStay


Stay



























































All of us race, participate, or train for different reasons. After several years of racing, my wife Jill as a spectator/supporter and me as a delusional age grouper, we have made some interesting observations. We thought that it might just be helpful to share these, in the context of our recent experience in my first half ironman. Just to give folks something to chew on and maybe even remember at their next race.
Now is the time of year that most northern hemisphere athletes begin to ramp up their training in preparation for their first big race. In previous years I tended to come out of hibernation in late-February - early-March and begin serious preparation for my upcoming season. It is a really fun time of year to begin this type of training with the temperatures beginning to rise, the sun shining longer, and the first race of the year quickly approaching.
In the January 26-27 Wall Street Journal, Bill Gates wrote an article titled, "My Plan To Fix The World’s Biggest Problems – Measure Them!" The take home message was: without feedback from precise measurements, any progress is destined to be “rare and erratic.” Gates writes, “You can achieve incredible progress if you set a clear goal and find a measure that will drive progress toward that goal.”
As we wrap up the 2012 season, I wanted to say THANK YOU to everyone who is part of the ECo family. I was very impressed with how hard the athletes worked this year, how open the athletes were to adapting to new training, and how well the athletes performed. ECo athletes are part of a group of incredible athletes who have chosen to train wisely, work hard, and redefine their limits. The results speak for themselves.
When I began running longer distances, I learned that elite distance runners had a cadence of 90-95 foot-strikes/minute. Since I came from a sprinting background, leg turnover wasn't an issue, but it was a challenge for me to keep my cadence at ~90 for longer runs. It took practice, but I after a while, I was able to adapt ~90 strides per minute as a comfortable, relaxing running cadence. But, at certain times of the year, I tried to bump that number up a little bit. 

