Drink a beer. Run a quarter.  Repeat 4 times. ...


Todd completed his first Ironman in Tempe, Arizona...


What an EPIC DAY!!!  Arrick hammered out the entire...


Casey Schnack executed a solid race. She swam the...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Subscribe to the ECo mailing list


 Online Training Log  






Branson Training Camp - August 16-18th

Endurance Company invites you to take part in a training weekend on the beautiful Rev3 Branson course.  The purpose of the training weekend is to give you the opportunity to do focused training on the Rev3 Branson course with like-minded athletes from around the Midwest.  In addition to great training, we have seven (yes, seven!) instructive sessions led by experts in exercise physiology, endurance training, cycling, and nutrition. 

Columbia, MO Rev3 Branson Training Program

Rev3 Branson Half and Olympic 12-week Training Program
July 1 – September 22

Informative Meeting:  Tuesday, June 25 at 6:30 p.m. at
Optimus: The Center for Health. 200 Southampton Drive, Columbia, MO

• The purpose of this 12 weeks training program is to prepare you for the Rev3 Branson half iron distance triathlon or the Rev3 Branson Olympic distance triathlon. 

Age Group Perspective on 70.3 - by Robin Trotman

All of us race, participate, or train for different reasons.  After several years of racing, my wife Jill as a spectator/supporter and me as a delusional age grouper, we have made some interesting observations.  We thought that it might just be helpful to share these, in the context of our recent experience in my first half ironman.  Just to give folks something to chew on and maybe even remember at their next race.

Yin for Runners Sequence

Over the years, I have come to appreciate a restful, meditative style of yoga called Yin Yoga. Yin is practiced “cold” without warming the muscles. This allows you to bypass giving the muscles a stretch, allowing you to target the deeper connective tissue - fascia, ligaments and tendons. 
I like the following sequence for the many aches and pains that running can produce. I find if I practice this sequence once a week, I can avoid many chronic injuries. 


As we discussed the types of macronutrients a human body needs (by macronutrient, I'm referring to carbohydrate, protein, and fat) we were stuck by the enormous discrepancy between the dietary needs between a sedentary person's and an active person. 

Briefly, sedentary people don't do much activity and, as a result, don't activate their muscles very much.  As a result, they never deplete their stored muscle glycogen (stored carbohydrate).  On the other hand, a person who trains for endurance events, depletes their glycogen stores daily (if not multiple times daily).    


Endurance Company LLC
Joe Company
(573) 326-9618



© 2002-2016 Endurance Company, LLC - Joe Company - joe@endurancecompany.com