a

Roger ran strong at the hilly La Jolla 1/2 marathon...

4.25.16

Anne-Marie Russell ran 1:52:29 it the 1/2 marathon...

4.10.16

Jerry Bruce set a marathon PR of 3:36 at the Xenia...

4.10.16

Becky placed 3rd in the 45-49 AG in 2:07 at the...

4.9.16

If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!

 

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Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.

 

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Andrew Kirk's Ironman Arizona (and 2013 season) Report

I have been thinking about this write-up for the better part of three years –yes, really….  I had hoped to write about a glorious achievement of qualifying for Kona; a dream that I had considered when I first turned my attention onto triathlons in the winter of 2009.  But as time went on, I realized just how difficult it is to qualify.

ECo System

Training plans are a small part of what Endurance Company does. In fact, we know that you can get a generic training plan from a magazine, a website, or even a friend. But what sets up apart from most coaching programs is our extensive network of professionals.  When you are part of Team ECo, you have access to professionals in industry, in the health field, and in academia.  No matter what your question or issue, we can find an expert who can give you excellent insight and guidance.

Carrie Kimber's Ironman Arizona Race Report

I have to be honest, in my head, I have composed this race report a thousand times.  But when it comes to typing it out, it is very overwhelming. I returned from Arizona Monday night smiling, delighted, and overjoyed with my experience only to face another surgery in 4 days.  The final step of my multi-year ordeal was scheduled!

Count Your Steps

So my focus this week was stride frequency.  Stride frequency is just one factor in the speed equation (speed = stride length x stride frequency).  When I began distance running, I read that the elite distance runners had a cadence of 90-95 footstrikes/minute.  As I started doing longer runs, I worked to maintain a 90 cadence, so now a 90 cadence is pretty much a given.  Now, 90 isn't the "right" cadence, but it is a decent target cadence for most runners. I’m trying to bump that number up a little bit (explanation below), so this week I worked on quick turnover.

 

Ironman Tips

Note:  This post was written in 2007, my last season racing as a professional.

There are a lot of folks planning on doing an IM this season.  I came up with a list of tips that some of you may find helpful.  I was surprised that I only came up with 6, but, at least from my experience, I cannot think of any more.    So here are my 6 tips for a successful IM experience (by the way, the race is only a small part of the experience). 

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Joe Company
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