Congratulations to the ECo athletes who raced...


Congratulations to Dana Riederer who WON the Jail...


Congratulations to Ann, who finished another Boston...


Matt ran 3:05 at the GO! St. Louis Marathon.  Great...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


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 Online Training Log  






Beetroot Juice and Betaine - worth a try?

Beet juice improves endurance performance?  Perhaps you have heard murmurings of this in the press recently.  But is there any merit to the claims that beets actually help us perform better?  


Hip Hip Hooray!

Tight hips are the bane of an athletes’ existence. Not only does our athletics tighten our hips, but our chair jockey jobs exacerbate the tightness. We never seem to get enough stretching in the hips... always tightening. And yet, loose hips are key to better athletic performance. The glutes and thighs are the body’s power center and tight hips can be a major cause in numerous aches, pains and side-lining injuries. Here are some good yoga poses...

Athlete Spotlight: Jenny Clark

by Kelly Simon
For a woman with every reason to quit, Jenny Clark teaches us what it means to have courage in the face of fear, to pursue life with an enduring yes, and to never give up. It is this spirit and tenacity that have allowed Jenny to become a premier athlete. Jenny, a physical/rehabilitation medicine doctor in Columbia, has experienced what it means to heal, endure and live in the face of adversity. A true Iron Woman, she is  forging an incredible journey.

Eat Right During the Metabolic Window: How to recover smart and fuel your training

What a great morning!  You got up early, had a strong long run, and finished in time to shuttle the kids to the game.   Rather than sitting down to eat, you opted for a swig of Gatorade and banana, with plans to eat lunch after the game.  The next day on your long bike ride, your legs were heavy, and you struggled through it.  Sound familiar?   

Q & A with Jackie Pearce


Jackie Pearce is an assistant teaching professor of comparative ophthalmology at the University of Missouri College of Veterinary Medicine and local Columbia triathlete. With three advanced degrees and years of competitive athletics, she is no stranger to achievement.  After becoming a respected professional in the science and veterinary community, she now seeks to earn that same respect in the world of professional triathletes.


Endurance Company LLC
Joe Company
(573) 326-9618



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