Saturday, Gwenna ran a 1:59 1/2 marathon to place...


Joe Company won the overall title at the New Town...


Congrats to KELLY RUITER who won the 30-34 age...


Age group wins and podiums were plentiful at...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


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High-intensity interval training – is it right for you?

In the October 1996 issue of Medicine & Science in Sports & Exercise, Izumi Tabata showed that a high-intensity intermittent exercise or High-intensity interval training (HIT) protocol had better aerobic and anaerobic improvements than long-duration endurance exercise (1).

Sweet Restoration

We spend a lot (some, type B sorts, might say too much) time being active in our athletic, and work, pursuits. When we have worked or played hard, there is nothing better than giving ourselves permission for some restoration to ease our bodies and minds. What follows are some poses that can help to rejuvenate us after hard work and play. These can be done individually or as a sequence, following in a sequence from top to bottom.

Beetroot Juice and Betaine - worth a try?

Beet juice improves endurance performance?  Perhaps you have heard murmurings of this in the press recently.  But is there any merit to the claims that beets actually help us perform better?  


Hip Hip Hooray!

Tight hips are the bane of an athletes’ existence. Not only does our athletics tighten our hips, but our chair jockey jobs exacerbate the tightness. We never seem to get enough stretching in the hips... always tightening. And yet, loose hips are key to better athletic performance. The glutes and thighs are the body’s power center and tight hips can be a major cause in numerous aches, pains and side-lining injuries. Here are some good yoga poses...

Athlete Spotlight: Jenny Clark

by Kelly Simon
For a woman with every reason to quit, Jenny Clark teaches us what it means to have courage in the face of fear, to pursue life with an enduring yes, and to never give up. It is this spirit and tenacity that have allowed Jenny to become a premier athlete. Jenny, a physical/rehabilitation medicine doctor in Columbia, has experienced what it means to heal, endure and live in the face of adversity. A true Iron Woman, she is  forging an incredible journey.


Endurance Company LLC
Joe Company
(573) 326-9618



© 2012 Endurance Company, LLC - Joe Company - joe@endurancecompany.com