Ann Halenkamp continues to dominate! She set a 70.3...


Ann Halenkamp set a PR of 1:48:38, which placed her...


Roger finished a TOUGH Silverman course (Henderson...


Jenny Clark, Paula Rawlings, and Karen Reider...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!






 Online Training Log  






Austin - A Race on the Brink

Austin Half-Marathon Race Report

by Keith Fernandez

ALONE: It’s the 2012 Austin ½ Marathon and I’m doing it on my own. Well, just me and AC/DC. This was my 1st race in which I had no one there as support. No family, no friends, no club support.  No one to help with packets, driving, or keeping track of gear.

Vegetable Power!

Vegetables and fruits are key parts of an endurance athlete’s diet.  They are loaded with anti-oxidant vitamins, minerals and phytochemicals that can combat the daily stress our bodies endure every day.  During prolonged and vigorous exercise, athletes place high demands on body processes and use higher amounts of vitamins and minerals. 

Don't Be Soft!

I saw a tweet earlier this week from a pro triathlete doing some training at Playitas in the Canary Islands. I've heard this is one of the winter hot spots that triathletes, cyclists, and other athletes like to frequent when it is bitter cold in the Northern Hemisphere. A closer look at their website lists amenities like a 50m outdoor pool, running trails, and well paved roads across the island.

There is more to VO2 max than performance

VO2max is a popular topic among exercise physiologists and endurance athletes. Exercise physiologists use VO2max to measure the effectiveness of a training protocol; if VO2max increases, the training protocol is effective. Endurance athletes use VO2max as a marker of fitness and compare values at various times of the season. 

Diaphragmatic Breathing - benefits for runners

If Anders Ericsson’s research, popularized by Malcolm Gladwell in his book Outliers, is accurate, that it takes about 10,000 hours of doing something to Master that thing, then I am a Master runner.  And yet, I feel more like a true beginner at the sport than ever in my running.


Endurance Company LLC
Joe Company
(573) 326-9618



© 2012 Endurance Company, LLC - Joe Company - joe@endurancecompany.com