Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


  • RT @gina_stetsko: Health care is no substitute for living a healthy lifestyle. Personal wellness efforts are very cost effective. #health… 4 days 9 hours ago
  • RT @Jeukendrup: Proper diet cant make the average athlete elite, but a poor diet make an elite athlete average. https://t.co/8XwXbIf7rV 1 week 1 day ago
  • Shout out to the ISU exercise physiology department for a well-done sub-max test on one of our… https://t.co/diJ12nyekg 1 week 3 days ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.


 Online Training Log  






2014 TEAM ECo Winter Camp

Mark your calendars for January 31 - February 2.  We have a great line up of activities and speakers, and I'm sure you will come away from this weekend with new friends, new knowledge, and excitement for the 2014 season!


2013 ECo Season Summary

2013 was a very exciting year full of personal records, outstanding performance and gutsy efforts.  I want to say THANK YOU to everyone who is part of the ECo community.  This includes not only the athletes but the support group, which includes coaches, therapists, doctors, scientists, and sponsors. I continue to be impressed and inspired by the work ethic, the commitment, and the performances. 

A special thank you to Valdora Cycles, Aquaman Wetsuits, Crank Sports (eGels), SRAM, Louis Garneau, and Brooks Running for supporting Endurance Company. 

ECo athletes are part of a group of incredible athletes who have chosen to train wisely, work hard, and redefine their limits.  Endurance Company works with a small group of athletes in order to provide unparalleled individualized attention. The results speak for themselves.  

For those of you who are part of Team ECo, you know where you fit in the lists below.   Thanks and great job!

Andrew Kirk's Ironman Arizona (and 2013 season) Report

I have been thinking about this write-up for the better part of three years –yes, really….  I had hoped to write about a glorious achievement of qualifying for Kona; a dream that I had considered when I first turned my attention onto triathlons in the winter of 2009.  But as time went on, I realized just how difficult it is to qualify.

ECo System

Training plans are a small part of what Endurance Company does. In fact, we know that you can get a generic training plan from a magazine, a website, or even a friend. But what sets up apart from most coaching programs is our extensive network of professionals.  When you are part of Team ECo, you have access to professionals in industry, in the health field, and in academia.  No matter what your question or issue, we can find an expert who can give you excellent insight and guidance.

Carrie Kimber's Ironman Arizona Race Report

I have to be honest, in my head, I have composed this race report a thousand times.  But when it comes to typing it out, it is very overwhelming. I returned from Arizona Monday night smiling, delighted, and overjoyed with my experience only to face another surgery in 4 days.  The final step of my multi-year ordeal was scheduled!


Endurance Company LLC
Joe Company
(573) 326-9618



© 2002-2016 Endurance Company, LLC - Joe Company - joe@endurancecompany.com