Dana finished in 4:13:08 to place 2nd in the 30-34...


Kelly took a break from  her Ironman training to...


Michele Winter, Chris Smith, and Amanda Gerke...


Saturday, Gwenna ran a 1:59 1/2 marathon to place...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


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 Online Training Log  






Feeling and Healing

I am just coming off the longest break from training I have ever taken in my 30 years of running. Early last summer I developed a calcaneal stress fracture and after several misdiagnoses, I ended up having a ten week running break. These past months have been some of the most difficult and humbling of my life. What I came to realize was that the sooner I accepted that I was not invincible, I no longer struggled and began to heal.

2012 ECo Wrap-Up

As we wrap up the 2012 season, I wanted to say THANK YOU to everyone who is part of the ECo family.  I was very impressed with how hard the athletes worked this year,  how open the athletes were to adapting to new training, and how well the athletes performed.  ECo athletes are part of a group of incredible athletes who have chosen to train wisely, work hard, and redefine their limits.  The results speak for themselves. 

High-intensity interval training – is it right for you?

In the October 1996 issue of Medicine & Science in Sports & Exercise, Izumi Tabata showed that a high-intensity intermittent exercise or High-intensity interval training (HIT) protocol had better aerobic and anaerobic improvements than long-duration endurance exercise (1).

Sweet Restoration

We spend a lot (some, type B sorts, might say too much) time being active in our athletic, and work, pursuits. When we have worked or played hard, there is nothing better than giving ourselves permission for some restoration to ease our bodies and minds. What follows are some poses that can help to rejuvenate us after hard work and play. These can be done individually or as a sequence, following in a sequence from top to bottom.

Beetroot Juice and Betaine - worth a try?

Beet juice improves endurance performance?  Perhaps you have heard murmurings of this in the press recently.  But is there any merit to the claims that beets actually help us perform better?  



Endurance Company LLC
Joe Company
(573) 326-9618



© 2012 Endurance Company, LLC - Joe Company - joe@endurancecompany.com