ECo had 2 first-time Ironman finishers crowned in...


Matt placed 3rd place overall in the River Roux 1/2...


Ann Halenkamp continues to dominate! She set a 70.3...


Congratulations to Aleta Jokisch who set a PR of 1:...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


  • Endurance Company Newsletter- November 24, 2014 - http://t.co/4dVGg1iNpu 22 hours 46 min ago
  • Good morning from Tempe! Good luck to ECo athletes Larry, Carrie, Jenny, Paula, and Karen. http://t.co/Vru1W8ubLr 1 week 4 days ago
  • Way to deal with the cold weather Jenny, Paula, and Karen! All finishers at Boarder Wars 1/2 ironman. http://t.co/30gd0us3pd 1 month 3 weeks ago





 Online Training Log  






Massage Therapy Attenuates Inflammatory Signalling

Massage therapy and molecular biology are not often used in the same story.  Until now.  Early February, researcher Justin Crane, PhD et al. published a paper that showed that 10 minutes of massage therapy had numerous positive molecular effects.  I summarize the paper and their findings below.  

Sub 2-hour marathon? Here's what scientists think.

In August 2010, researcher Michael Joyner, MD and colleagues published a viewpoint in the Journal of Applied Physiology that asked “Who and When” will the 2-hour marathon barrier be broken?  This viewpoint was quickly followed by 45 responses from scientists around the world. 

Austin - A Race on the Brink

Austin Half-Marathon Race Report

by Keith Fernandez

ALONE: It’s the 2012 Austin ½ Marathon and I’m doing it on my own. Well, just me and AC/DC. This was my 1st race in which I had no one there as support. No family, no friends, no club support.  No one to help with packets, driving, or keeping track of gear.

Vegetable Power!

Vegetables and fruits are key parts of an endurance athlete’s diet.  They are loaded with anti-oxidant vitamins, minerals and phytochemicals that can combat the daily stress our bodies endure every day.  During prolonged and vigorous exercise, athletes place high demands on body processes and use higher amounts of vitamins and minerals. 

Don't Be Soft!

I saw a tweet earlier this week from a pro triathlete doing some training at Playitas in the Canary Islands. I've heard this is one of the winter hot spots that triathletes, cyclists, and other athletes like to frequent when it is bitter cold in the Northern Hemisphere. A closer look at their website lists amenities like a 50m outdoor pool, running trails, and well paved roads across the island.


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Joe Company
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