Congratulations to Michele, who set out this season...


Great job to three ECo athletes at IM Chattanooga...


Congrats to the ECo athletes who represented at the...


Congratulations to Joe Piper, David Quinn, Celeste...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


  • RT @jon_wertheim: Here's @DavidEpstein on the Republic of Doping. Really good point re: weekend warriors. http://t.co/Gzke2tRSa7 1 week 5 days ago
  • Interesting how many iterations of life are performed on the same stage. Surroundings stay relatively constant; the person is ever-changing 3 weeks 4 days ago
  • Train with Endurance Company for 2016 Beach 2 Battleship half or full Ironman - http://t.co/PlRFeXLEii 4 weeks 16 hours ago

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Yin for Runners Sequence

Over the years, I have come to appreciate a restful, meditative style of yoga called Yin Yoga. Yin is practiced “cold” without warming the muscles. This allows you to bypass giving the muscles a stretch, allowing you to target the deeper connective tissue - fascia, ligaments and tendons. 
I like the following sequence for the many aches and pains that running can produce. I find if I practice this sequence once a week, I can avoid many chronic injuries. 


As we discussed the types of macronutrients a human body needs (by macronutrient, I'm referring to carbohydrate, protein, and fat) we were stuck by the enormous discrepancy between the dietary needs between a sedentary person's and an active person. 

Briefly, sedentary people don't do much activity and, as a result, don't activate their muscles very much.  As a result, they never deplete their stored muscle glycogen (stored carbohydrate).  On the other hand, a person who trains for endurance events, depletes their glycogen stores daily (if not multiple times daily).    

2013 Winter Swim Training Opportunity!

For folks in the Columbia, MO area:  Macher's Swim School and Endurance Company are teaming up to offer a Swim Technique Class specifically geared for triathletes.  The class begins next week and is offered through April.  
The purpose of the class is to complement your normal swim training by spending 1 hour per week working on technique and swim strategies that you can apply to your day-to-day training.  Swim guru Joanne Macher will be on deck to provide personalized stroke analysis and drills.  I (Joe) will also be on deck to add triathlon-specific insights, help folks with stroke work, and answer swim-training questions.

Feeling and Healing

I am just coming off the longest break from training I have ever taken in my 30 years of running. Early last summer I developed a calcaneal stress fracture and after several misdiagnoses, I ended up having a ten week running break. These past months have been some of the most difficult and humbling of my life. What I came to realize was that the sooner I accepted that I was not invincible, I no longer struggled and began to heal.

2012 ECo Wrap-Up

As we wrap up the 2012 season, I wanted to say THANK YOU to everyone who is part of the ECo family.  I was very impressed with how hard the athletes worked this year,  how open the athletes were to adapting to new training, and how well the athletes performed.  ECo athletes are part of a group of incredible athletes who have chosen to train wisely, work hard, and redefine their limits.  The results speak for themselves. 


Endurance Company LLC
Joe Company
(573) 326-9618



© 2012 Endurance Company, LLC - Joe Company - joe@endurancecompany.com