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If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.
Joe Company, PhD is an experienced coach and experienced athlete. He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes. Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.
In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.
It is time to take the guesswork out of your training!
Endurance Company LLC
Joe Company
(573) 326-9618
joe@endurancecompany.com
© 2012 Endurance Company, LLC - Joe Company - joe@endurancecompany.com
Note: This was written during the winter of 2008, my first year after 'retiring' from professional triathlon racing.
Note: This was written during the winter of 2008, my first year after 'retiring' from professional triathlon racing. This was written as I contemplated the questions brought up 
Note: This was written during the winter of the first season I 'retired' from professional racing. It was definitely a time of reflection and questioning...
Time efficiency is a major concern for the working athlete. You don’t want to waste time doing workouts that are not going to pay off when it comes time for your big race. You also don’t want to go through the season doing random workouts that never lead you to peak form. One of the most effective tools in avoiding time-wasting workouts is developing an outline for your season.This enables you to establish phases for your training (periodization) and structure workouts specific to your goals. Once you have the phases established, you can develop workouts to suit the phase. The outline also helps maintain focus and not waste time doing workouts that may not be in your best interest. 
So I did another ultra-marathon last weekend. If you have been following my previous blog entries, you may be a bit perplexed as to why I did a ultra-marathon when I so clearly stated that I’m retiring from long stuff and focusing on getting fast. Well, the Huff is fun and we were in Indiana already and, ultimately, I can; so I did.