Ann Halenkamp set a PR of 1:48:38, which placed her...


Roger finished a TOUGH Silverman course (Henderson...


Jenny Clark, Paula Rawlings, and Karen Reider...


Aleta led the first half of the female race at the...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!






 Online Training Log  






Eat Right During the Metabolic Window: How to recover smart and fuel your training

What a great morning!  You got up early, had a strong long run, and finished in time to shuttle the kids to the game.   Rather than sitting down to eat, you opted for a swig of Gatorade and banana, with plans to eat lunch after the game.  The next day on your long bike ride, your legs were heavy, and you struggled through it.  Sound familiar?   

Q & A with Jackie Pearce


Jackie Pearce is an assistant teaching professor of comparative ophthalmology at the University of Missouri College of Veterinary Medicine and local Columbia triathlete. With three advanced degrees and years of competitive athletics, she is no stranger to achievement.  After becoming a respected professional in the science and veterinary community, she now seeks to earn that same respect in the world of professional triathletes.

Got enough Iron, man?

Endurance athletes are always looking for a competitive edge; that is why we put so much time and energy in to proper training and state-of-the-art equipment. For those who are serious about their performance (or, more importantly, are serious about their health), you may want to look beyond heart rate data, swim splits, and power numbers.  Specifically, you may want to have your iron levels tested.

Fearsome of Fearless?

A little history...
A few weeks ago, I went to the track for a workout. It was not just a simple workout, but the feared and hated ladder workout. I dreaded it the moment I read it.

Quinoa: The Power Grain!

We had the pleasure of having Joe, Amy and Eden Company over for dinner the other night. It was a beautiful spring evening with the flowers in bloom. Everyone was playing in the backyard and enjoying the perfect weather. I did not want to be stuck in the kitchen, so I whipped up a batch of Asian Quinoa in advance. 


Endurance Company LLC
Joe Company
(573) 326-9618



© 2012 Endurance Company, LLC - Joe Company - joe@endurancecompany.com