Drink a beer. Run a quarter.  Repeat 4 times. ...


Todd completed his first Ironman in Tempe, Arizona...


What an EPIC DAY!!!  Arrick hammered out the entire...


Casey Schnack executed a solid race. She swam the...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


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 Online Training Log  






KEY WORKOUT: Old Plank Hill Repeats

Old Plank Hill repeats are a staple workout I prescribe in to athletes in Columbia.  This workout helps improve bike strength and allows for higher power output, which ultimately translates to power on the flats.  For those of you who live in areas with mountains, realize that this is about as long of a climb as we have in Central Missouri…

Joe's chapter in Sports Nutrition Text

During my PhD studies, my office mate, Mike Roberts, and I had many in-depth conversations about how best to fuel the body for health and for performance.  Since we were in a health-related research field, our primary research was on how to keep people healthy in terms of metabolic parameters and body composition.  However, both Mike and I were passionate about athletic performance.  It was from these discussions that some of the ideas in this book chapter were formed.

Working Out or Training?

The picture to the left is of the Atlanta Olympic Stadium.  I was fortunate enough to be able to spend some time on the track in May of 1996.  I returned to this track in August to watch some amazing track and field performances including Michael Johnson run a then-world record of 19.32 and Dan O'Brien win the gold medal in the decathlon.  

2014 TEAM ECo Winter Camp

Mark your calendars for January 31 - February 2.  We have a great line up of activities and speakers, and I'm sure you will come away from this weekend with new friends, new knowledge, and excitement for the 2014 season!


2013 ECo Season Summary

2013 was a very exciting year full of personal records, outstanding performance and gutsy efforts.  I want to say THANK YOU to everyone who is part of the ECo community.  This includes not only the athletes but the support group, which includes coaches, therapists, doctors, scientists, and sponsors. I continue to be impressed and inspired by the work ethic, the commitment, and the performances. 

A special thank you to Valdora Cycles, Aquaman Wetsuits, Crank Sports (eGels), SRAM, Louis Garneau, and Brooks Running for supporting Endurance Company. 

ECo athletes are part of a group of incredible athletes who have chosen to train wisely, work hard, and redefine their limits.  Endurance Company works with a small group of athletes in order to provide unparalleled individualized attention. The results speak for themselves.  

For those of you who are part of Team ECo, you know where you fit in the lists below.   Thanks and great job!


Endurance Company LLC
Joe Company
(573) 326-9618



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