Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


  • Back at work on ECo in BloNo, but I still have a little reminder of North Carolina. https://t.co/qk6inlqipy 1 day 23 hours ago
  • #ECoAthletes went 11 for 11 yesterday at #IMNC. 6 Ironman finishers and 5 70.3 finishers. Great… https://t.co/sc4dkDcjYg 4 days 9 hours ago
  • RT @gina_stetsko: Health care is no substitute for living a healthy lifestyle. Personal wellness efforts are very cost effective. #health… 1 week 2 days ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.


 Online Training Log  






2017 TEAM ECo events

Athletes perform better when they know they are racing for more than just themselves. Team ECo events are an opportunity to experience racing along side your ECo coach, cheer on your teammates, and meet friends and family of teammates.

Team ECo events provide:

ECo and A Healthier You

ECo wants to change lives and spread knowledge on how to lead a healthier and what we believe to be happier lives.  Applications are currently being accepted for one year of free training, exercise, and wellness coaching to help you reach your health and wellness potential in 2015. Applications are due by January 9, 2015.

How to optimize muscle growth

Maintaining lean muscle mass is critical to healthy aging and maintaining your independence as you age. Here is a follow-up to our post on dietary protein in 'healthy aging'. These tips come from trainer Nick Tiller and focus on how to maximize muscle growth:

Dietary Protein for Active Aging

As much as we focus on optimizing performance in all of our training programs, we are also focused on creating habits to enhance 'healthy aging'. This article nicely outlines the benefits of protein in an active older adults. Some take-home messages include:

Katie Diehl on Ironman.com

ECo athlete athlete Katie Diehl is going for Ironman #14 this year at Kona. She has been with ECo since September, 2013. Ironman.com featured Katie on their website as one of the Ironman Legacy athletes. Enjoy!


Endurance Company LLC
Joe Company
(573) 326-9618



© 2002-2016 Endurance Company, LLC - Joe Company - joe@endurancecompany.com