Roger ran strong at the hilly La Jolla 1/2 marathon...


Anne-Marie Russell ran 1:52:29 it the 1/2 marathon...


Jerry Bruce set a marathon PR of 3:36 at the Xenia...


Becky placed 3rd in the 45-49 AG in 2:07 at the...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


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Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.


 Online Training Log  






ECo Challenge: Rim to Rim to Rim

Join us at the Grand Canyons in mid- November for our Rim-to-Rim-to-Rim challenge.  The event will take place either the weekend of November 11-13 or the following weekend, November.  We will plan to run on Saturday, but we want to give ourselves Friday and Sunday as options in case of bad weather.  No sense going all the way to the Grand Canyon and getting rained (or snowed) out!

At what intensity should I train?!?!

For the performance-minded athlete, one of the most important aspects of any training program is training at YOUR proper intensities. The science as to why training within the constraints of your physiological zones is covered in a different post, the take-home message is that whether you are working one-on-one with a coach or following a plan from a book, finding your training zones are critical to optimizing any training program. 

Triathlon Transition Tips

Pink ECo Jerseys!

In honor of the ECo friends and family who are affected by cancer, we are rolling out pink jerseys for the 2015 season. A portion of the proceeds from the sale of these uniforms will go to the American Cancer Society to help promote cancer research. 

We are currently SOLD OUT.  Contact us if you would like to place an order.

Visors and trucker caps are now available!

2015 Visors and Trucker caps are here!!  Get them while we have them!  These will go fast!!  Order yours today (see below)!




Endurance Company LLC
Joe Company
(573) 326-9618



© 2002-2016 Endurance Company, LLC - Joe Company - joe@endurancecompany.com