Congrats to Jeff Collins and Katie Diehl for their...


 It was a wet one in Clinton, but Ryan brought home...


Rob Chalfant placed 4th in the Olympic distance...


Raylyn Nuss placed 5th in the 25-29 age group at...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.


 Online Training Log  






Diaphragmatic Breathing - benefits for runners

If Anders Ericsson’s research, popularized by Malcolm Gladwell in his book Outliers, is accurate, that it takes about 10,000 hours of doing something to Master that thing, then I am a Master runner.  And yet, I feel more like a true beginner at the sport than ever in my running.

TEAM ECo takes 3rd at Club Championsips

Over the past five years, Team ECo has evolved from a loosely-structured group of dedicated athletes who train with Endurance Company to a cohesive group of adult athletes across the United States training and racing for a greater good. The camaraderie of this group was showcased as eight Endurance Company athletes raced as a team in the 2015 USA Triathlon Club Championships.

ECo Challenge: Rim to Rim to Rim

Join us at the Grand Canyons in mid- November for our Rim-to-Rim-to-Rim challenge.  The event will take place either the weekend of November 11-13 or the following weekend, November.  We will plan to run on Saturday, but we want to give ourselves Friday and Sunday as options in case of bad weather.  No sense going all the way to the Grand Canyon and getting rained (or snowed) out!

At what intensity should I train?!?!

For the performance-minded athlete, one of the most important aspects of any training program is training at YOUR proper intensities. The science as to why training within the constraints of your physiological zones is covered in a different post, the take-home message is that whether you are working one-on-one with a coach or following a plan from a book, finding your training zones are critical to optimizing any training program. 

Pink ECo Jerseys!

In honor of the ECo friends and family who are affected by cancer, we are rolling out pink jerseys for the 2015 season. A portion of the proceeds from the sale of these uniforms will go to the American Cancer Society to help promote cancer research. 

We are currently SOLD OUT.  Contact us if you would like to place an order.


Endurance Company LLC
Joe Company
(573) 326-9618



© 2002-2016 Endurance Company, LLC - Joe Company - joe@endurancecompany.com