Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Philosophical musings about all things training, racing, life...

Nutrition just might be the 4th discipline.
Scientific articles to maximizing your endurance.
Specific workouts to enhance your performance.


  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 3 weeks 6 days ago
  • RT @TStellingwerff: Great read for all of us regarding protein intake and maximizing muscle via @sweatscience on Luc van loons work! https… 1 month 2 days ago
  • Endurance Company is on the eve of announcing its 2018 programming. Details will begin to appear… 1 month 1 week ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






Grace and Grit! - Becky Lynn

   Becky Lynn’s story is one that will inspire you. In hearing of the peaks and valleys she has traveled through, one cannot help but peer into the deeper meanings of life and sport. In 2010, she experienced the ultimate high that comes with achievement, but she also faced the devastating lows that come with bad news.

She truly understands what it means to endure, and her experiences give testimony to just how much strength this woman has.

  Unlike her parents, both of whom were runners, Becky Lynn did not grow up as endurance athlete. For the first twenty-four years of her life, Becky was a dancer, a really good dancer. As a member of the Boston Ballet summer program in her teens and a member of the Berkeley Ballet Theatre in college, she no doubt endured many hours of grueling practices and knew what was necessary to push oneself into competitive shape.  But as a young woman in New York City, she burned out and decided to gracefully bow out of her dancing career. So what does an active driven young woman do when much of her identity, her sport, and her goals are laid aside? Naturally, she fills the vacancy with new activity and new goals. Becky decided to join the Road Runners club in New York city and made her first strides toward becoming an endurance athlete. Never running longer than a half-marathon, she  was yet to unlock the athletic potential lying within...

   Becky moved to Washington DC in 1995 to attend medical school at Georgetown University. With the difficult training in pursuit of her passion to be a doctor, there was little time to dedicate to her running.  After completing her schooling, Becky and her husband (whom she met while in DC) moved to Saint Louis, MO for Becky’s residency.  Through the years of her education and residency, Becky never ran more than 6 miles at a time.  But while in Saint Louis, Becky was intrigued when the news mentioned the the Lake Saint Louis triathlon, a sprint distance triathlon.  Although the race piqued her interest, a broken foot kept the triathlon off that year’s list of goals.

    When Becky completed her residency an OB/GYN job landed her and her family in Jefferson City, Missouri (where they currently reside). While enduring the pregnancy of her second child, a sparked memory brought her sights back to the triathlon in Saint Louis, so in 2004, shortly after giving birth to her son, she trained herself for her very first triathlon, and from then on Becky was hooked to the joy of endurance sport and competition.

   Surprisingly, Becky did not immediately begin to build on the triathlon foundation she had set.  Through some colleagues, she found herself immersed in a running community so she gave up pursuit of triathlons and set her feet on the path to conquering the marathon.  In 2005, Becky completed her first marathon in Las Vegas. In 2006, she completed the Chicago marathon. With two marathons under her feet, Becky looked to up the ante of her personal goals. In 2007, she headed to Memphis with hopes to qualify for Boston, but on her first try, she fell short.

   The next year Becky and her husband decided to combine two things they loved--traveling together and competition. Becky got on the internet and found a marathon in Edinborough, Scotland. Completing this marathon in May of 2008, Becky found herself journeying into the international world of endurance racing. In the Fall of 2008, she ran the Sacremento Marathon to try for Boston a second time. Again, with a time of 3 hours and 52 minutes, she fell short of her goal by just 7 minutes. With the type A drive that marks Becky’s personality, she pushed to try a third time that December, but pushed herself into injury.

   Although Becky may not have welcomed the injury, it was, perhaps, a serendipitous turn of her path. Unable to run, the only training she could do was on the stationary bike and in the swimming pool. It was this time of healing that nudged her into the world of the Ironman. And in June 2009, a job transition (to her current position at the University of Missouri) opened up a month-long window of time, perfect for another European race vacation. Again, through the help of Google search, Becky found a race during the time period she had available.  This time the race would be a half Ironman in a small border town between France and Germany.  After completing this race, Becky immediately craved the full experience.

   There were now two challenges to face. First, qualify for Boston. Second, complete a full Ironman. Another chance to accomplish the first goal came in January 2010, and with a PR time of 3:50:59, she felt a bit of the same disappointment as her previous attempts. It wasn’t until a friend congratulated her on qualifying that she realized she had moved up an age group and qualified for the 2011 Boston Marathon by 4 seconds. Next up, the Ironman. Becky found a race in Copenhagen and with the encouragement of her new guide, Joe Company, began to train for the August race.  (In order to fit in all her training hours and still have time to invest in her two kids, Becky had banked her vacation time enough to allow her to take a full day off each week for her longer training.)

   Not only did Becky finish Challenge Copenhagen, as she had set her goal to do, but she did so with a noteworthy time of 11 hours and 53 minutes.  As Becky puts it, “I was on cloud 9.” The high continued as Becky transitioned back to work and plowed through an overnight shift.  The following weekend brought welcomed rest, but an ominous breast lump challenged the high spirits of the week. Brushing it off as “probably nothing” she still decided to be cautious and get an exam Monday upon returning to work. When the radiologist came in with the results, she knew everything had just changed.

   Storm clouds replaced cloud 9 as she looked to road ahead.

   Despite catching her breast cancer early, Becky still had to endure a bilateral mastectomy, breast reconstruction, and 4 chemotherapy treatments from November 2010 into January of 2011. And in true Becky fashion, she refused to be laid out by her cancer.  She was only allowed limited movement and activity, but she acquired leg weights to use in bed and endured boredom while walking as much as she could.  As soon as she was allowed and pain subsided enough, she was back riding the training bike, swimming in the pool, and running the roads. Becky describes her training through chemo as tired and slow, but in retrospect likens it to training with weights. Because of the strong character that marks Becky Lynn, what could have been the biggest blow to her athletic career, instead, served as fuel to strive for even more from life and from her sport.

   Becky’s first race back was the Saint Louis half marathon, which she completed in a time of 1 hour and 53 minutes.  The elation and gratitude upon finishing the race brought her to tears. She then maintained consistent training and gained back much of the endurance she lost during cancer treatments.  She went on to beat all women in a 5k in Jeff City and set a half marathon PR of 1:42 in Vancouver, WA, coming in 3rd in her age group. Also, over the summer, Becky traveled back to Europe and completed a fundraising bicycle trek from London to Paris. “It was the most amazing trip I have ever been on,” Becky says.  

Along with this ride, Becky puts a lot of her efforts into raising money for breast cancer research and care.

   Becky’s endurance journey is far from over. Her next goal is to bounce back from an IT band injury that has been aggravating her this winter and, amongst other races, focus on doing well at Ironman Wisconsin, scheduled for September 2012.  For Becky, endurance is about continuing to push through challenges of suffering without giving up. This attitude coupled with a perspective on the fragility of life and importance of doing things now, before things change or are lost, have become a core of strength for her as she travels her road in pursuit of life, happiness, and, of course, PRs. She is grateful for her family, her sport, and her physical abilities that all help her to endure all things with grace and grit.

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Joe Company
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