Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Philosophical musings about all things training, racing, life...

Nutrition just might be the 4th discipline.
Scientific articles to maximizing your endurance.
Specific workouts to enhance your performance.


  • RT @BStulberg: Observation: the people who sustain success over the long-haul are rarely shooting for success. They are focused on the path… 2 weeks 5 hours ago
  • RT @AllenFrancesMD: Tragic irony: Instead of improving public health, Big Pharma pills are directly responsible for a significant drop in U… 2 weeks 2 days ago
  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 2 months 1 week ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






2017 TEAM ECo events

Athletes perform better when they know they are racing for more than just themselves. Team ECo events are an opportunity to experience racing along side your ECo coach, cheer on your teammates, and meet friends and family of teammates.

Team ECo events provide:

  • previous course champions and course record holders will speak about the course
  • customized training specifically for the race
  • pre-race talks and course strategy
  • pre-race course recon
  • pre-race group dinner
  • race-site meeting area for ECo athletes, families, and friends
  • post-race socializing
  • post-race evaluation
  • award ceremony celebration


The 2017 Team ECo events are:

  • April 22: Abe's Mini/Pioneer Sprint Triathlon (Petersburg, IL)
  • May 7: TriZoo (Columbia, MO)
  • June 3: TriShark (Bloomington, IL)
  • June 11: Wisconsin Milkman Tri (1/2 IM) (Madison, WI)
  • June 17: Stovepipe Sprint/Railsplitter Oly/1/2 IM distance (Springfield, IL)
  • July 29: Route 66 Half Iron/Stoneman sprint/Iron Abe Oly (Springfield, IL)
  • August 12-13: USAT Age Group Nationals Olympic and Sprint (Omaha, NE)
  • September 10: Ironman Wisconsin (Madison, WI)
  • September 23-24:  Boarder Wars 1/2 IM (Alton, IL)


2016 races were:


TriZou/DuZou Sprint Triathon
    Columbia, MO. May 1, 2016.
    400m pool swim, 14 mile bike, 3 mile run

TriShark Sprint Triathlon
    Bloomington, IL. June 4, 2016.  
    600 yard swim, 13 mile bike, 5k run

KC Triathlon
    Longview Lake, Kansas City, MO. May 15, 2016
    Duathlon:  1.5 mile run, 20k bike, 5k run  
    Sprint: 0.5k swim, 20k bike, 5k run
    Olympic:  1.5k swim, 40k bike, 10k run  
    Innsbrook, MO. June 25, 2016
    Octomax:  500 yard swim, 18 mile bike, 3 mile run  
    Quartermax: 1000y swim, 26 mile bike, 6 mile run

New Town Triathlon
    New Town, MO. July 9-10, 2016.
    0.62 mile swim, 20 mile bike, 4 mile run.  
    Kids event on Saturday!

NEMO (NorthEast Missouri) Triathlon
    Kirksville, MO. September 11, 2016.
    0.62 mile swim, 20 mile bike, 4 mile run.  
    Kids event on Saturday!

Ironman North Carolina (140.6 or 70.3) (formerly Beach2Battleship)
    Wilmington/Wrightsville Beach, NC. October 22, 2016.
    1.2 mile swim, 56 mile bike, 13.1 mile run
    2.4 mile swim, 112 mile bike, 26.2 mile run

Endurance Company LLC
Joe Company
(573) 326-9618



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