Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Philosophical musings about all things training, racing, life...

Nutrition just might be the 4th discipline.
Scientific articles to maximizing your endurance.
Specific workouts to enhance your performance.


  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 3 weeks 6 days ago
  • RT @TStellingwerff: Great read for all of us regarding protein intake and maximizing muscle via @sweatscience on Luc van loons work! https… 1 month 2 days ago
  • Endurance Company is on the eve of announcing its 2018 programming. Details will begin to appear… 1 month 1 week ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






2016 TEAM ECo activites have begun!

Start 2016 with your team!  Now is a GREAT time to join Team Endurance Company.  We are just getting the 2016 Monthly Challenges and ECo University curriculum going. With race discounts, product discounts, and event discounts, your membership will pay itself back!

Sign up to be on the 2016 TEAM Endurance Company HERE!!!

Here is an opportunity to take advantage of many of the benefits that coached Endurance Company athletes have!  You don't have to quit your current club or team to join Team ECo!  Team ECo is designed to complement your training, friends, clubs, teams, and multisport lifestyle!

Team Endurance Company or Team ECo provides athletes of all ages and abilities the opportunity to share information, experience, training, racing, and friendship with a larger group of like-minded individuals.  This synergistic atmosphere enhances training, racing, and overall enjoyment of the sport.  Being a part of Team ECo allows you to connect with other athletes, establish friendships, and training partners with the ultimate goal of helping you be the best athlete you can be.  This occurs even when you aren't in the same location as other athletes. 

Team ECo provides athletes access to the ECo System, a large network of professionals, including:  coaches, exercise physiologists, sports nutritionists, sports psychologists, personal trainers, physical therapists, kinesiologists, professional athletes, sports medicine doctors, orthopedic surgeons, and industry experts.  In addition, members of Team ECo have exclusive access to EC training camps, ECo educational opportunities, and other ECo perks.


Sign up for TEAM ECo HERE

Team ECo membership is included in FULL GUIDANCE and FULL GUIDANCE PREMIUM coaching for the entire duration you are under Endurance Company training. 

Team ECo membership is also available to athletes who are not currently taking advantage of an Endurance Company training program.  An annual membership fee of $200 provides you will all of the benefits Team ECo. This membership pays itself back in the product discounts and knowledge base you have access to.

Some of the benefits of being part of Team ECo include:

  • professional coaching and training guidance
  • access to health and wellness experts
  • continuing education on all things related to performance and health
  • access to THE ECo SYSTEM
  • invitations to all team meetings and training opportunities
    • there is at least one team event planned each month
  • connection to the Endurance Company community through the exclusive online forum
  • the chance to give and receive guidance with fellow teammates
  • access to exclusive Team ECo workouts
    • these special workouts are tested and proven by athletes training under Endurance Company programs!
  • Training Peaks account to log workouts
  • travel to races, share expenses, and race with Team ECo members
  • discount on Endurance Company sponsor equipment
    • Valdora bicycles
    • Aquaman wetsuits
    • eGels
    • Ultramax stores
    • ECo uniforms
  • discounts on Endurance Company group training
  • discount on races that are designated "Team ECo events"
    • 2016 Race events include:
      • MaxTrax (Columbia, MO)
      • TriZoo (Columbia, MO)
      • TriShark (Bloomington, IL)
      • KC Triathlon (Kansas City, MO)
      • Octomax/Quartermax (Innsbrook, MO)
      • Big Shark New Town Triathon (New Town, MO)
      • Beach2Battleship half or full Ironman (Willmington, NC)
  • discounts and/or free entry into Endurance Company training camps
  • discounts and/or free entry into Endurance Company educational opportunities
  • access to a Endurance Company's network of professionals, including:
    • coaches
    • exercise physiologists
    • sports nutritionists
    • sports psychologists
    • personal trainers
    • physical therapists
    • kinesiologists
    • professional athletes
    • sports medicine doctors
    • orthopaedic surgeons
    • industry experts

TEAM ECo gets a arsenal of race wheels to choose from!!

Sign up for TEAM ECo HERE


ECo athletes have formed close relationships with other ECo athletes that they only see a couple of times a year.  Training and racing together forms a strong bond that lasts well beyond the racing season.

Endurance Company LLC
Joe Company
(573) 326-9618



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