Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Philosophical musings about all things training, racing, life...

Nutrition just might be the 4th discipline.
Scientific articles to maximizing your endurance.
Specific workouts to enhance your performance.


  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 3 weeks 6 days ago
  • RT @TStellingwerff: Great read for all of us regarding protein intake and maximizing muscle via @sweatscience on Luc van loons work! https… 1 month 2 days ago
  • Endurance Company is on the eve of announcing its 2018 programming. Details will begin to appear… 1 month 1 week ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






2016 ECo Ironman North Carolina Training

Ironman North Carolina takes place October 22, 2016, and you get professional coaching and guidance so you can race to your potential.

Endurance Company has a proven record of getting athletes prepared for their endurance event. When race day comes, be assured that you will know your race plan, you strategy, your paces, your nutrition, your back-up plans, and your back-plans to your back-up plan. In addition, you will have the support of fellow Endurance Company athletes on the course as well as coach Joe Company on the sidelines encouraging and supporting you!


First, register for the race:

FULL IRONMAN (Ironman North Carolina)

HALF IRONMAN (North Carolina 70.3)


Next, sign up for our 2016 Endurance Company Ironman North Carolina Training Program and leave rest to us!!

Join professional coach Joe Company as he takes you on a 10-month training journey that will not only get you fitter than you have ever been, but will educate and empower you to be prepared to tackle one of the most amazing endurance journeys of your life... Ironman!






Why Ironman North Carolina?


  • Super-fast wetsuit-legal swim with the current
  • Blazing-fast, flat bike course
  • Fast, flat, and cool run with lots of spectators cheering you to the finish line
  • Ironman (TM) thought this was such an awesome race, they bought it!




You will receive:


  • Professional coaching for 10 months
    • Training begins on January 1, 2016 and goes through October 22, 2016
    • this is the same as signing on for FULL GUIDANCE COACHING
    • fully customized training plan to accommodate your life and goals
    • workouts based around Ironman North Carolina and other races you want to do in 2016
    • all other benefits of the FULL GUIDANCE COACHING
  • 2016 TEAM ECo Membership
  • Preferential entry to the 2016 ECo EPIC ENDURANCE WEEKEND
  • FREE Endurance Company visor or hat
  • Team camaraderie throughout the year and on race day!




Endurance Company LLC
Joe Company
(573) 326-9618



© 2002-2016 Endurance Company, LLC - Joe Company -