Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Philosophical musings about all things training, racing, life...

Nutrition just might be the 4th discipline.
Scientific articles to maximizing your endurance.
Specific workouts to enhance your performance.


  • RT @BStulberg: Observation: the people who sustain success over the long-haul are rarely shooting for success. They are focused on the path… 2 weeks 5 hours ago
  • RT @AllenFrancesMD: Tragic irony: Instead of improving public health, Big Pharma pills are directly responsible for a significant drop in U… 2 weeks 2 days ago
  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 2 months 1 week ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






2015 TEAM ECo Training Camps

We have THREE camps on the schedule for 2015.  These dates are set so mark your calendars now and plan on attending.  Each camp is strategically timed and designed to serve a specific purpose in your 2015 training and racing pursuits.  Below is a brief description of the camps. 

Stay tuned to the ECo Facebook page and ECo Newsletter because there will likely be other group training opportunities that present themselves throughout the year.

For more information, contact Joe at

Endurance Health/Training Camp
February 6-8.  Columbia, MO

REGISTER HERE for the Winter Camp!!!

$200 for TEAM ECo Members
$300 for non- team members

* Team members: receive a $100 discount (yes... $100) on the camp if you bring a friend to the camp OR if you have a friend join TEAM ECo between now and February 6! 

We are staying at the Stoney Creek Inn in Columbia, MO.

These things are included in the camp:

  • blood health screening (blood draw w/ analysis done by Boyce & Bynum Laboratories). Your results will be available Sunday morning for analysis and discussion with ECo coaches.
  • body composition
  • performance testing
  • indoor bike workout
  • strength workout
  • 2 run session

You have the option to have these tests:

lactate test on bike or treadmill ($100)
run gait analysis ($125)
alter-G session ($20-30)

Friday afternoon

  • Friday afternoon - Arrive at Stoney Creek Inn and check in.
  • 6:00 - Meet for Team dinner and welcome
  • Socialize with families and team mates
  • No food or alcohol after 10 pm for athletes (due to blood draw Saturday morning!)



  • 7:00 a.m. - Testing:  Early morning lab testing
  • 8:30 - Team Talk:  Meet at 1:1 Physical Therapy to Run.  Additional biometric testing (body weight and body composition).  Breakfast and a short discussion on health aspect of endurance training.
  • 9:00 am - Education:  Mike Frossard, MPT from 1:1 Physical Therapy to Run on Running Form, Non-Gravity Treadmill Benefits and strategies to stay injury-free.
    • Lactate testing and run gait analysis available
  • 11:00 - Performance Base Testing: Bike power testing with heart rate monitors
  • 12:00 - Lunch
  • 1:00 - Educational Seminar: Stephen Shinn on strength and conditioning. Meet at The Fitness Company.
  • 2:00 - Exercise Session:  Team strength workout led by The Fitness Company owner, Stephen and his group
  • 2:00 - Educational seminar:  Nutrition for the endurance athlete - "Jekyll and Hyde eating"
  • 3:30 - Exercise Testing Session:  Performance Base Testing: MAP Field Testing following by one mile run TT with heart rate monitors
  • 4:30 - Free time before dinner. Lactate Testing available, Run gait analysis available
  • 6:30 - Dinner
  • Team Social Hour



  • 7:00 a.m. - Morning Long Run per individual prescribed workout.  We will have an out and back run planned on the train so athletes can run for as long as they need.  
    • Lactate testing and run gate analysis available
  • 9:30 Breakfast
  • 10:30 am - Education: TEAM ECo 2015... How to make the most of your time with Endurance Company.  Includes team benefits, team expectations, coaching philosophy, Q and A, exciting new Team ECo events and concepts for 2015
  • 11:30 - BIG SPIN bike workout
  • 1:00 - Lunch and Joe on Physiology as it relates to triathlon training
  • 2:30 - Camp wrap up and final words


Competition-focused Training Camp
August 10-16.  Cassopolis, Michigan

FOCUS:  This camp will focus on obtaining your competitive edge and will focus on racing tips and gaining speed.

OVERVIEW: This camp will be set at the beautiful Camp Friedenswald.  Bring your family and as you train, your family can enjoy the beauty of the area.  Then all sit down together at a family style dinner and reflect upon the day.  Open water swimming, lots of biking and running.  Athletes can expect: open water swim practice, transition practice, quality group rides, quality group runs, and recovery strategies.  This camp is timed perfectly for HalfMax Club Championships and other fall races.


Observing your race season
December 11-13, 2015. Columbia, MO

FOCUS:  This camp will focus on your past race season and asses your biometrics health improvements during the past race season.  

OVERVIEW:  Very similar to Camp 1, this camp will serve as a time to reflect and learn from the 2015 season and plan the 2016 season.  We will also repeat the health and performance tests we did in February so we can measure health and fitness gains you made in 2015.


Endurance Company LLC
Joe Company
(573) 326-9618



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