Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Philosophical musings about all things training, racing, life...

Nutrition just might be the 4th discipline.
Scientific articles to maximizing your endurance.
Specific workouts to enhance your performance.


  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 3 weeks 6 days ago
  • RT @TStellingwerff: Great read for all of us regarding protein intake and maximizing muscle via @sweatscience on Luc van loons work! https… 1 month 2 days ago
  • Endurance Company is on the eve of announcing its 2018 programming. Details will begin to appear… 1 month 1 week ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






2012 ECo Wrap-Up

As we wrap up the 2012 season, I wanted to say THANK YOU to everyone who is part of the ECo family.  I was very impressed with how hard the athletes worked this year,  how open the athletes were to adapting to new training, and how well the athletes performed.  ECo athletes are part of a group of incredible athletes who have chosen to train wisely, work hard, and redefine their limits.  The results speak for themselves. 
For those of you who are part of ECo, you know where you are in the lists below.   Thanks and great job.  2013 promises to be even better!  
Total races:  129
Overall Champions:  8
Master's Overall Champions: 4
Age Group Champions: 26
Age Group Podium Finishers: 55
World Championship races: 4
Olympic Trials: 1
      Total triathlons:  89
Iron-distance: 9
ITU Worlds distance: 2
Half-iron distance: 24
Olympic distance: 14
Other distances: 40
      PRs: 18
1 out of 5 (20.2%) races resulted in a PR!
Running Races
      Total races:  35
Full marathons:  6
Half marathons:  24
10ks:  3
Other:  2
      PRs:  18
Over half (51.4%) of the races resulted in a PR!
Other races
     bike races: 5
DNF’s:  2 
One DNF was a scheduled DNF (the athlete was using the race as a swim-bike training day and dropped out after the bike).  
The other DNF was also scheduled – Angie Turner ran the first 5k of the U.S. Olympic Marathon Trails, then stopped as to not exacerbate a knee injury. 
For a complete summary of all results, click HERE.  
New announcements are coming in January regarding sponsors, partners, and support.  If you want to stay up to date on new developments and opportunities from ECo, like us on Facebook, follow us on Twitter, and check the website regularly.  

Endurance Company LLC
Joe Company
(573) 326-9618



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