Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Philosophical musings about all things training, racing, life...

Nutrition just might be the 4th discipline.
Scientific articles to maximizing your endurance.
Specific workouts to enhance your performance.


  • RT @BStulberg: Observation: the people who sustain success over the long-haul are rarely shooting for success. They are focused on the path… 2 weeks 5 hours ago
  • RT @AllenFrancesMD: Tragic irony: Instead of improving public health, Big Pharma pills are directly responsible for a significant drop in U… 2 weeks 2 days ago
  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 2 months 1 week ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






12 week Roots n Blues ½ marathon and 10k training program.

Join us for a fun, challenging 12-week training program specific to the Roots n Blues ½ marathon and 10k races.  Our goal is to get you to the starting line healthy, fit, and ready to have a great race!  The training program is free with your Roots n Blues race entry and is suitable for all ability levels from beginner to advanced runners. 

Endurance Company is excited to team up with the Roots n Blues and BBQ festival!  Included in your Roots n Blues race entry is a weekly newsletter and a 12-week training plan that will help you get ready for the race! 

The newsletter includes helpful articles and tips on staying healthy and training your best. 

The 12-week training programs are written and overseen by Joe Company, owner of Endurance Company and have options for beginner, intermediate, and advanced runners.


SATURDAY GROUP TRAINING RUNS:  In addition to the training plan, we will host a weekly group training run that compliments the training program.  This group training run will begin on Saturday, July 12th at 7:00 a.m. at Lucky’s Market (111 S. Providence Rd. Columbia, MO) and take place every Saturday morning leading up to the race.

There will be three training groups suitable for beginner, intermediate, and advanced runners.  Each training group will have its own coach who will accompany you throughout the 12-week journey




Keith Fernandez has a passion for long distance running. He is an endurance athlete who has completed a number of events including several ½ and full marathons across the United States. He offers several years of insights, practical knowledge, and running experience. His goal is to introduce as many people as possible to the joy and health benefits of running.

Contact info:



I'm Angie Turner and have called Columbia my home for little over 20 years. I reacquainted myself with health and fitness about 2007 and experienced success competing in triathlons and road races. I found Joe Company in 2010 and immediately had huge improvements, winning the RnBnBBQ half marathon in 2011 (and that was overall including the men). I hope to bring my experiences of a runner and the info I have from Joe to give you the goals and accomplishments you want in yourself. Whether you want to excel from where you are or just want to have a successful race, this is the place to start, and I’m excited to help you!

Contact email:



I've been a fitness and semi-competitive runner since high school, lettering in cross country during my high school years and doing numerous 5ks and 4 and 5 mile races throughout the years.  Within the last year I've taken serious interest in endurance running, competing in two marathons this year, with a first place finish in my age group in Fayetteville, AR at the Hogeye Marathon this past March. I've also paced the Go Girl Half marathon this year and paced an Ultramarathoner friend of mine for the second half of a 50 trail race at Berryman.  I enjoy the sheer simplicity of running with a special focus on nutrition and form.

Contact info:
WHEN:  Every Saturday morning at 7:00 a.m. starting July 12th.
WHERE:  We will meet at Lucky’s grocery store (111 S. Providence Rd. Columbia, MO)
COST:  The training program is included in all Roots n Blues race entry fee.
Questions?  Contact Joe Company at

Endurance Company LLC
Joe Company
(573) 326-9618



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