Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 3 weeks 6 days ago
  • RT @TStellingwerff: Great read for all of us regarding protein intake and maximizing muscle via @sweatscience on Luc van loons work! https… 1 month 2 days ago
  • Endurance Company is on the eve of announcing its 2018 programming. Details will begin to appear… 1 month 1 week ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






Keith Fernandez

2011: half-marathon PR, marathon PR, Boston qualifier

I rededicated myself to exercising about 3 years ago. While not overweight at this time I had let myself get out of shape and become soft. As my physical fitness improved I participated in various 5Ks, 10Ks, and a couple of sprint triathlons. But I needed a new challenge. I decided my goal would be to run a marathon.

Like many new to the sport of marathon I made many mistakes in my training. I over-trained, had no planned recovery, and no speed or elevation variation in my training regimen. This led to plantar fascitis, various aches and pains, and finally to a stress fracture in my foot. That is when I decided to get smarter about what I was doing. I joined the Columbia Multisport Club and was directed to Joe Company for his coaching expertise.

Since I began working with Joe I have learned a great deal. My running form has improved, I feel better, and I have experienced no injuries. Joe has tailored a training plan to my unique needs and capabilities. Joe employs state of the art instrumentation and metrics to analyze my body and workout routines so that I am able to optimize my training sessions. I have set PR’s in both my ½ and full marathon times. I have also qualified for the Boston marathon. Joe has made a significant impact to the betterment not only of my running times but also to my overall physical fitness.

Endurance Company LLC
Joe Company
(573) 326-9618



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