Brendan completed his debut Marathon in 2:15 and...


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Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


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Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






Jenny Clark

2011:  2nd AG and 25th overall at Branson 70.3, ITU World Championship qualifier

2012: ITU World Championship

2013: Ironman Florida finisher, PRs at IM, 70.3, marathon, and half marathon.

16 weeks from my goal race I hurt my knee at KS 70.3. I had surgery 4 weeks later and really couldn’t come up with a plan to be able to complete (meaning participate in) a hilly 120k bike and 30k run after 6 weeks off, in just 12 weeks. I was also leaving for a 3-week vacation. I decided I needed some serious coaching.

My knee isn’t my only issue; I’m complicated, but Joe agreed to get me there.  I solemnly swore to my husband I would follow directions and not do my own thing. For those who know me that is no small feat! Due to my knee, illness, a diving injury and my generally crazy life, Joe constantly needed to tweak and update workouts.

I met my goal, did well racing for Team USA at World’s and in the intervening weeks qualified for 70.3 World’s, with a top 25 finish at 70.3 Branson bettering my time from 2010 and PR‘d at Halfmax with a top 15 finish, qualifying for Long Course World’s. Oh, did I mention I had a lot of fun. My husband says I was the only one smiling and waving at World’s.  If you’re trained for something it really shouldn’t be miserable. Joe’s training provided that.

I learned a lot working with Joe especially with my bike training. I have a power meter but never used it like I did. Once my knee recovers, biking should be even better but in spite of my recovering knee and muscles my biking was back at pre injury level in less than 1 month. I’ve had problems finding tolerable nutrition for long races and Joe helped me make some big strides there as well.  My run came a lot further than I ever thought it could for such a short time.

Joe asked me to work a lot harder than I’m accustomed to. I had visions of nasty college practices but it wasn’t that grueling. Most workouts were actually fun. They were all within my abilities and built a level of confidence that helped when I got to races.

Joe was responsive and approachable. He addressed my questions quickly and I had loads of them. He was able to work around all my quirks and myriads of prior injuries without aggravating any one of them. It was a very positive experience. I certainly would do it again but I can skip the crazy accident part. Thanks Joe! Now you have me thinking about next year. I’ve never been this organized about racing, I mean participating, before!

Endurance Company LLC
Joe Company
(573) 326-9618



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