Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


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Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






Carol Crooks

2010: IM Wisconsin finisher
2011: Marathon PR

Joe’s coaching lead me to a super Ironman race performance. I completed my Ironman faster than I ever anticipated and while enjoying the entire day. I was able to finish it that way because of the guidance and advice that Joe gave me. I would like to say that he was dead-on right about everything he said, but there is one thing that was not predicted accurately: in our initial meeting I stated that my goal was to finish with a smile on my face and to enjoy the entire day. He said, “We can accomplish the smile, but you may not enjoy the entire day.” I believe that I enjoyed the day because I was so well prepared for race day.

He told me once during a training run on a tough weekend, that the Ironman race will not be as tough as my training; he was right. Although my training was tough, it prepared me well, and was structured to avoid injury yet pack on the miles. His many words of advice repeated clearly in my head during training and on race day. The nutrition plan was outlined such that I never bonked.

Many spectators commented on my smile, and I believe I was smiling that day only because I was well prepared and I had practiced race-day strategies in training. Bottom line: Joe laid out a training schedule specific to my goals and capabilities, adjusted that plan as necessary (e.g., for vacations), outlined a nutrition plan and race strategy, and provided many “words of wisdom” that allowed me to train and then perform better than I anticipated. Thank you Joe!

Endurance Company LLC
Joe Company
(573) 326-9618



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