Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


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Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






Kevin Nickel

I have been married to my wonderful wife, Yvette, for 8 1/2 years. We live in rural Newton, Kansas, and have a 3yr old daughter, Corynn, as well as another one due to arrive in July 2012. In 2005 I received my Master's degree in Exercise Science from the University of Oklahoma in which my research produced 6 peer reviewed articles and an invitation to speak at the National ACSM Convention. Immediately following grad school, Yvette and I spent a year in Seattle, WA doing full time Mennonite Volunteer Service where I worked as a personal trainer in a non-profit fitness center, Rainier Health and Fitness. We returned to Kansas to be near family and for the past five years I have been working at Pinnacle Sports Medicine and Orthopaedics coordinating the Sports Performance department. Pinnacle has two locations that serve all ages and abilities with sports performance, rehabilitation, and personal training packages.

Mackenzie Rickman

2011: 70.3 finisher, multiple triathlons, marathon.

I used Endurance Company in the 2011 season. While I did not choose the one-on-one coaching option, I enjoyed my experience with the training plan that Joe created for my races. The first plan I used was for Ironman Kansas. Each workout was detailed and offered lots of variety. Having been in the sport of Triathlon for 8 years, it was great to have a specific purpose for each Swim, Bike and Run that I did.

Megan Weldon

2012: 70.3 Kansas finisher and 70.3 Worlds Qualifier

2013: 70.3 Worlds, USAT Honorable Mention All American; 1/2 marathon PR.

In 2010, I started training for triathlon as a way to regain my competitive self.  After training and racing for a year using an online plan, a friend recommended Joe Company.

Now, going on my third year working with Joe, I have achieved more than I ever thought would have been possible on my own.  

Nathan Allen

2013: Rev3 Branson 70.3 and Iromman Arizona finisher.

In November of 2012 I joined a group that signed up to race IRONMAN Arizona in 2013.  I had previously done a full distance IRONMAN race (Wisconsin in 2010), so I was less concerned with the idea of completing the race as I was trying to maximize my personal performance.  In 2010, I had also joined and trained with a group, but the focus for me then was more on completion of the race.  My thoughts for Arizona were that if I was going to try and perform at my best, it would be worth finding out if a coach could get me farther than I could get on my own or with just the guidance of the group.

Paula Rawlings

2011:  consistently at the top of her age group, 11 races completed

2012: 2 1/2 marathons, Maxomania

2013: Rev3 Branson Half Ironman, sub 5-hr Bermuda Marathon

While I had been running for 5 years, my first triathlon was in May, followed by a second at the end of May.  I was frustrated by my performance.  So, I checked with Joe about getting help with my training.  My goals were pretty basic:  keep mobile as long as I live, not get injured, finish races in the middle third of my age group, and help the triathlon club win another National Championship.  Here are my thoughts on Endurance Company training:

Robin Trotman

2011: 5k PR by 30 seconds, PRs in sprint and Olympic races, multiple top-3 finishes in Age Group

I approached Joe to lay out an overview of training for the summer to help me reach some seemingly reasonable goals for 2011.  As a baseball player, coming from a background not including swimming or road cycling, I soon realized that there was a lot to learn. I had done a few triathlons in the 1990s, a few marathons, and about 2 years of triathlons without any focused training. I chose to focus on the Olympic distance triathlon and we set some pretty lofty goals for an “A” race.

Sarah Brier

2008: Ironman Arizona finisher

Anyone who can take a half-baked, washed up, twice retired triathlete with a serious inferiority complex and transform her into something she only dreamed of, needs a bloody huge pat on the back.

Yvonne Buchheit

2011: 60-mile mountain bike race, Rim-to-Rim run (44 miles), marathon finisher

2011 was the year of endurance events for me.  In January I had signed up for Cascade 100 mountain bike race, which would be my first mountain bike event.  I knew 100 miles on a mountain bike would be an epic event, so I needed a plan to guide me with my training that was challenging, consistent & customized to meet my work schedule.


Endurance Company LLC
Joe Company
(573) 326-9618



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