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If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!

 

  • Good luck #ECoAthletes at Memphis in May, Triple T, Kansas 5150, and Tempe International Triathlon. #RevealYourFitness — 16 hours 28 min ago
  • Graduation day! Many thanks to Dr. Frank Booth. http://t.co/DhEOyzpdhu — 23 hours 25 min ago
  • @cermaknm -fellow scientist n avid exerciser. heres vid to inspire. pls vote. she's awesome. http://t.co/VMUxgdL0ts — 1 week 3 days ago

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ALBERTO DIAZ-ARIAS

2011: 10k PR, 1/2 marathon PR, marathon PR

I started running half marathons about 2 years ago & attempted the Rock n Roll 2010 San Diego marathon. I had been holding my own in sprint triathlons and half marathons following a combination of training plans I had devised. So I said to myself: "you can train yourself for a full marathon". I tried. I thought I had trained well. What a disaster that race was. Miles 21 to 26 thru Fiesta Island were the longest most painful miles I have ever ran (if you call shuffling running!). I decided I would need a little outside help if I wanted to get thru another marathon in a respectable fashion.

Angie Turner

2010: half and full marathon PR
2011: 1/2 marathon PR, marathon PR (2:45:01), Olympic Trials Qualifier

I ran track and cross-county during high school and college, but I walked away when the pressure of winning became too stressful. Running wasn’t fun anymore. Twenty years later, I was nearing 40 and decided to start working out again. With motivation from a local multi-sport group, my love of running returned, and I developed a new interest: triathlon. I found running and triathlon training plans online and competed to the best of my ability.

Arrick Nietert

I am originally from Valparaiso, IN. I began racing mountain bikes in middle/high school (1995-1999) and found triathlons fit right in there too. I was quite lucky to have parents that urged me to pursue my interests in cycling and then ride/work for a local bike shop. During my time at Purdue University, studying elementary education, I ran on occasion, but did not race or cycle. After college I taught abroad in Thailand, got back into swimming, and completed the Pattaya Int'l Marathon. My future wife, Brienne, moved there and eventually took me back to the States. I followed her to Arizona and have been here since. After living in such an active environment, I started marathons again (2008) and then eventually got the urge to get back on a bike. The biking led back to triathlon and the cycle has come full circle (Fall 2009). 

Becky Lynn

2010: Full Iron-distance PR at Challenge Copenhagen
2011: Marathon

A little over a year ago, I decided to tackle an Iron distance triathlon and signed up for Challenge Copenhagen. I had never done this distance before and my goal was to finish the race. About 3 months before the race, I realized my training was somewhat disorganized. I wasn’t quite sure how to get in what I needed without over or under doing.

Carl Drew

2003-2005: 1/2 Iron-distance PR, Full Iron-distance PR.

In my field peak performance is a matter of life and death. As a world class climber and adventurer I sought out Joe for his knowledge of endurance training, nutrition, and peak performance. Whether you invest in Joe’s “One Time Consultation” or his “Full Guidance Package” you will greatly benefit from the information and experience Joe will share with you Over a six month period Joe guided me to the best physical shape of my life.

Carol Crooks

2010: IM Wisconsin finisher
2011: Marathon PR

Joe’s coaching lead me to a super Ironman race performance. I completed my Ironman faster than I ever anticipated and while enjoying the entire day. I was able to finish it that way because of the guidance and advice that Joe gave me. I would like to say that he was dead-on right about everything he said, but there is one thing that was not predicted accurately: in our initial meeting I stated that my goal was to finish with a smile on my face and to enjoy the entire day. He said, “We can accomplish the smile, but you may not enjoy the entire day.” I believe that I enjoyed the day because I was so well prepared for race day.

Chrissie Bishop

2011: 70.3 PR, 2 finishes as the overall 2nd place, several age group wins

 

 

Colleen Parsons

2011: 3rd place in the 5150 U.S. Championship division at HyVee

I began working with Joe in June 2011 after qualifying for the 5150 Championship. I knew I wanted to put forth my best effort in that race and being a working mom, I wanted help organizing my training as well as have a plan designed to maximize my abilities. I come from a very structured athletic background and have not had to come up with training plans on my own so having someone set up a personal plan for me was very appealing. After speaking with several friends that have used Joe’s coaching, I decided to give it a try.

Cynthia Gerdes

2011:  first-time 70.3 finisher

My goal for 2011 had been to complete a half-iron man. I decided I needed a little extra help with my training and my sister recommended Joe Company. It was the best decision I made. Originally, I was a runner and transitioned to triathlons. I put a lot of effort in my cycling, then my running suffered. I was struggling with shin splints.

Greg Campbell

2011: 5k, 10k, Olympic Triathlon, and 70.3 PRs!

What a difference a year makes!  Last year I was lucky to place in top twenty of my age group.  This year I won multiple medals, and at 51 years of age that is not too bad!  The difference?  Training with a plan, and not just any plan.  This year I used Endurance Company to train me and it made all the difference. 

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