Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 3 weeks 6 days ago
  • RT @TStellingwerff: Great read for all of us regarding protein intake and maximizing muscle via @sweatscience on Luc van loons work! https… 1 month 2 days ago
  • Endurance Company is on the eve of announcing its 2018 programming. Details will begin to appear… 1 month 1 week ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  







2011: 10k PR, 1/2 marathon PR, marathon PR

I started running half marathons about 2 years ago & attempted the Rock n Roll 2010 San Diego marathon. I had been holding my own in sprint triathlons and half marathons following a combination of training plans I had devised. So I said to myself: "you can train yourself for a full marathon". I tried. I thought I had trained well. What a disaster that race was. Miles 21 to 26 thru Fiesta Island were the longest most painful miles I have ever ran (if you call shuffling running!). I decided I would need a little outside help if I wanted to get thru another marathon in a respectable fashion.

Angie Turner

2010: half and full marathon PR
2011: 1/2 marathon PR, marathon PR (2:45:01), Olympic Trials Qualifier

Angie has been with Endurance Company since 2009. Angie was already a talented, driven runner, but knew she had more talent than she was able to realize on her own. Over the 2010 season, Angie PRd in the 10k, duathlon, Olympic Triathlon, half marathon (1:25), and ran her debut marathon in 2:57.

In 2011, Angie broke through. In addition to numerous podiums at road races, duathlons, and triathlons, Angie dropped her 1/2 marathon time dropped to 1:20 and smashed her marathon PR with a 2:45:01.
Angie qualified and raced in the 2012 U.S. Olympic Trials in Huston, TX.

Angie received honorable mention from Running Times Magazine for top U.S. runners in 2011.

Some of Angie's highlights include:
2010: 3rd overall female at the St. Louis Marathon in 2:57:00
2011: 1st overall female at the St. Louis Marathon in 2:59:43
2011: 1st overall (men included) at the Columbia Roots n Blues 1/2 marathon in 1:20:11
2011: 3rd overall female at the Columbus Marathon in 2:45:01
2012: U.S. Olympic Marathon Trials

Arrick Nietert

2012: Best of US Arizona representative.  I am originally from Valparaiso, IN. I began racing mountain bikes in middle/high school (1995-1999) and found triathlons fit right in there too. I was quite lucky to have parents that urged me to pursue my interests in cycling and then ride/work for a local bike shop. During my time at Purdue University, studying elementary education, I ran on occasion, but did not race or cycle. After college I taught abroad in Thailand, got back into swimming, and completed the Pattaya Int'l Marathon. My future wife, Brienne, moved there and eventually took me back to the States. I followed her to Arizona and have been here since. After living in such an active environment, I started marathons again (2008) and then eventually got the urge to get back on a bike. The biking led back to triathlon and the cycle has come full circle (Fall 2009). 

Becky Lynn

2010: Full Iron-distance PR at Challenge Copenhagen
2011: Marathon

A little over a year ago, I decided to tackle an Iron distance triathlon and signed up for Challenge Copenhagen. I had never done this distance before and my goal was to finish the race. About 3 months before the race, I realized my training was somewhat disorganized. I wasn’t quite sure how to get in what I needed without over or under doing.

Brad Twigg

One of the best things that I have done with triathlon and running events is hiring a coach. It is something that can be costly, but with the right coach it is worth it's weight in gold. I came from a football background and started racing in the Clydesdale division. After my first duathlon in Columbia I was hooked on the sport, and within a year I was buying everything I could to help me go faster.

Carl Drew

2003-2005: 1/2 Iron-distance PR, Full Iron-distance PR.

In my field peak performance is a matter of life and death. As a world class climber and adventurer I sought out Joe for his knowledge of endurance training, nutrition, and peak performance. Whether you invest in Joe’s “One Time Consultation” or his “Full Guidance Package” you will greatly benefit from the information and experience Joe will share with you Over a six month period Joe guided me to the best physical shape of my life.

Carol Crooks

2010: IM Wisconsin finisher
2011: Marathon PR

Joe’s coaching lead me to a super Ironman race performance. I completed my Ironman faster than I ever anticipated and while enjoying the entire day. I was able to finish it that way because of the guidance and advice that Joe gave me. I would like to say that he was dead-on right about everything he said, but there is one thing that was not predicted accurately: in our initial meeting I stated that my goal was to finish with a smile on my face and to enjoy the entire day. He said, “We can accomplish the smile, but you may not enjoy the entire day.” I believe that I enjoyed the day because I was so well prepared for race day.

Carrie Kimber

2012: ITU Long Course Worlds

2013: Rev3 Branson 70.3 and Ironman Arizona PR

After working with Joe for over two years, I am more convinced than ever that he is the best that Triathlon Coaching has to offer!  Joe uses science to back his training that is personalized for each individual athlete.  Joe's guidance and coaching saves time, enhances athlete confidence, and holds athletes accountable for their training.  Joe has an amazing ability to combine all of his efforts to bring out the very best in each of his individual athletes.

Chrissie Bishop

2011: 70.3 PR, 2 finishes as the overall 2nd place, several age group wins



Christy Hager

2012: 1/2 marathon

2013: 50k Ultra marathon

My first ultramarathon – a 50k – and I went into race day feeling completely prepared with the assistance of my coach Joe Company, PhD.   My training involved a lot of running, obviously… but I understood why I was doing each workout and Joe would explain the adaptions I was gaining along the was.  Specifically, after what I felt like was a really slow 5 hour run, I started to doubt myself.  Joe was quick to reassure me that my training was going according to plan, and helped me to regain my focus.


Endurance Company LLC
Joe Company
(573) 326-9618



© 2002-2016 Endurance Company, LLC - Joe Company -