Drink a beer. Run a quarter.  Repeat 4 times. ...


Todd completed his first Ironman in Tempe, Arizona...


What an EPIC DAY!!!  Arrick hammered out the entire...


Casey Schnack executed a solid race. She swam the...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


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Angie Turner

2010: half and full marathon PR
2011: 1/2 marathon PR, marathon PR (2:45:01), Olympic Trials Qualifier

I ran track and cross-county during high school and college, but I walked away when the pressure of winning became too stressful. Running wasn’t fun anymore. Twenty years later, I was nearing 40 and decided to start working out again. With motivation from a local multi-sport group, my love of running returned, and I developed a new interest: triathlon. I found running and triathlon training plans online and competed to the best of my ability.

Endurance Company LLC
Joe Company
(573) 326-9618



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