Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


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Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






About ECo

Endurance Company, or ECo, was founded in 2010 by Joe Company, PhD. Before founding ECo, Joe coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience,he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.  

ECo's inaugural year was extremely successful with numerous athletes exceeding their expectations and performing better than they imagined they could.  ECo worked with a number of athletes who were new to endurance sport, and many competed their first long-distance event (1/2 marathons, full marathons, 1/2 Ironmans, and Ironmans). ECo also works with veteran athletes, and many of these athletes reached USA Triathlon All-American, Honorable Mention status, and road-running honors.  Two highlights from 2011 included:  Angie Turner's performance at the Columbus marathon, which qualified for the U.S. Olympic Marathon Trials and Jackie Pearce's inaugural Ironman performance where she placed 8th overall female at Ironman Canada, qualified for Ironman World Championships in Kona, and qualified for her professional card.  

In addition to world-class professional endurance coaching, athletes involved with Endurance Company are a part of Team ECo.  Some of the benefits of being part of Team ECo include: invitations to numerous training camps, educational opportunities, group training weekends, swimming, biking, running, and strength classes, and access to experts in nutrition, physical therapy, orthopedics, and sports psychology. 

Joe's current role in the business is to facilitate connections and provide information and guidance to athletes. He does this through his own knowledge and the knowledge of his partners and connections. Joe personally consult/advise a few professional athletes, a RAAM team, and an open water endurance swimmer.  Joe limits his personal one-on-one clients to 5 to 10 athletes at any given time.

Currently, ECo coaches work with a wide variety of people, from elite endurance athletes to folks looking to lose weight and improve their quality of life.  In addition to performance coaching, ECo offers nutrition services for health and performance as well as sports psychology services.  The ECo athlete has access to comprehensive training: body, mind, spirit.  As ECo continues to grow, so will the website database, exercise information, and training options.


About Joe Company

- PhD in Biomedical Science (investigated exercise at the molecular level)

- Master's Degree in Exercise Physiology (investigated human health and performance)

- Coaching athletes in endurance, speed, and strength events since 1996

- Former professional triathlete

- Current elite-age group triathlete

- 9-time Ironman finisher

- multiple time USA Triathlon All-American

- Experience designing training programs for people with lifestyle diseases (type 2 diabetes and metabolic syndrome)

- Lecturer and guest speaker


 What Can Joe Offer?

Joe competed in elite-level athletics since 1996.  This included competing in professional track events in the U.S. and Europe in the late '90s as well as racing as a professional triathlete from 2003-2007.  

In addition to Joe's experience as an athlete, Joe has a doctorate in biomedical science and a master’s degree in exercise physiology. His athletic experiences and exercise physiology studies have shaped the way he works with athletes.  Joe not only looks at athletic goals when designing a training plan, he also works with them to keep a balanced and healthy life so they can continue being active for their lifetime.  Joe also understands that most folks have a lot of things going on in their life besides training so he designs training programs that maximize the athlete's valuable time and energy so each workout will make the best use of their time.

From Joe:  "Each athlete has a unique physiology and psychology.  I limit work with a small number of athletes so that I can provide the best possible coaching.  And I am selective in who I choose to work with.  The ideal athlete has the following characteristcs:

 - self motivated and driven athletically, professionally, and personally

 - values data and analysis

 - has short- and long-term goals

 - is interested in a long-term commitment to health and performance.

If you fit the criteria, you will receive unparalleled sport and health coaching. 

Email Joe at to see if he has openings.


 More information about Joe:

 JOE'S JOURNEY                               





About the Endurance Company website

The  ECo website serves many purposes, but the overall goal is to provide you with useful information and services to help you reach your health and athletic goals.  

TESTIMONIALS:  Many athletes have worked with ECo.  Click on thier name to read their experiences and success stories.

LIBRARY:  One of the most valuable resource is the LIBRARY, which contains articles written by scientists, athletes, coaches, and other professionals in the healthcare field.  There are new articles added to the LIBRARY frequently, so you will want to bookmark that page! 

TEAM ECo:  This page contains information about the opportunities of being a TEAM ECo member including team training camps, team races, and discounts on sponsor products for team members. 

TRAINING:  This page contains all of the coaching options offered by ECo.

METABOLIC TESTING:  Big Tree Laboratory is where all of the fancy scientific testing occurs.  This page contains descriptions of the metabolic testing offered at Big Tree Laboratory by ECo.  

NUTRITION:  Cassie Dimmick is a licensed dietitian who adds a valuable resource for ECo athletes.  This page describes her services as well as displays her latest nutrition, recipe, and diet posts.

PSYCHOLOGY:  Linds Adams holds a PhD in psychology with over 25 years of clinical experience. This page provides information on Linds and his services.


Endurance Company LLC
Joe Company
(573) 326-9618



© 2002-2016 Endurance Company, LLC - Joe Company -